Social media influencers are now more than pretty faces sharing content; some are among successful entrepreneurs.
They spent time creating high-quality content to attract more loyal followers, and they plan to launch their own brands across different industries one day.
At least one influencer is present in every industry, including fashion, fitness, jewelry, and beauty.
The question is, who are these top influencers? What challenges did they face in this journey? What lessons should we learn from them?
In this comprehensive article, I will answer all these questions along with exploring a complete list of influencers with their brands.
Top Influencers With Their Brands
Welcome to the ultimate list of top successful influencers who have their brands on social media.
Kylie Cosmetics by Kylie Jenner
Yup! Of course, you will see Kardashian-Jenner’s names on our list because they are everywhere! Kylie Jenner is one of the most famous media personalities around the world and owns various brands in the fashion and beauty industries.
She is mainly known for her beauty brand, Kylie Cosmetics. Kylie believes that one important reason her products are well-known is that their formulas are vegan, sulfate-free, cruelty-free, and gluten-free.
It has been said that Kylie Jenner is no longer the co-founder of this brand, which is not true! In 2020, she sold 51% of Kylie Cosmetic’s share to Coty. However, Kylie’s internet sales have decreased from $68.7 million in 2017 to $36.2 million in 2022. Yet, her name is among the top successful influencers/entrepreneurs.
Huda Beauty by Huda Kattan
Another successful influencer with a powerful brand in the beauty industry is Huda Kattan. Her brand was launched in 2013, and more people around the world have become fans of her products ever since.
No successful brand is without drama and lawsuits, and Huda Beauty is no exception! In 2022, the US Food and Drug Administration accused the company of using disapproved substances around the eye.
However, such issues never stopped Huda Kattan from being known as one of the most well-known influencers on the internet.
Item Beauty by Addison Rae
It’s impossible not to see at least one name of the famous old TikTokers on the list of successful influencers with their brands!
We all know Addison Rae for her cute dance challenges on TikTok back in the COVID area; however, she is now known as an actress, singer, and business owner.
Item Beauty by Addison Rat was launched back in 2020. Rumors say that launching a beauty line was a failure for Addison, and she couldn’t even promote her own products, as you can’t find any relevant posts about this brand on her Instagram account.
She has almost 35 million followers on Instagram, but many people believe she is trying so hard to be ‘iconic,’ which is why people don’t like her as before!
Whatever! Who are we to judge? We just have to mention that her name is among the top social media influencers with their own brands!
SKIMS by Kim Kardashian
Don’t act like you are surprised to see another member of Kardashian’Jenner’s family here! As I said, they are everywhere when it comes to the internet and social media!
SKIMS was launched by Kim Kardashian in 2018 and has been among the most successful brands in the fashion industry ever since. SKIMS tends to be the next generation of shapewear, loungewear, and underwear.
As of today, December 5th, you can buy SKIMS’ winter collection, including jackets, coats, and other items to complete your winter style!
Mr Beast Burger by Mr Beast
James Stephen Donaldson, known as MrBeast, is a 26-year-old famous YouTuber with a net worth of around $100 million. No wonder his name is on our list!
In 2023, he opened the first branch of his burger shop, MrBeast Burger, in Wilson, North Carolina. Now, there are almost 1,000 MrBeast Burger branches worldwide.
Feeling a bit hungry? Or maybe just know how MrBeast Burger tastes? Google “MrBeast Burger” to access its menu and find the nearest branch to your location.
Nimya by Nikkie Tutorials
Did you know that Nikkie de Jager-Drossaers, known as Nikkie Tutorials, was one of the first people to dare to show her face without makeup on the internet? The funny thing is that this is exactly why she is famous now, and I am glad to see her name on our list!
No need to mention that she is a successful YouTuber with almost 15 million subscribers and has been in this industry for 15 years.
Good American by Khloé Kardashian
Nope! We are not over Kardashian-Jenners yet! Khloé is also known as a successful businesswoman. As you may know, she wasn’t always in perfect shape as now, and used to be a bit overweight. Such an unexpected fact of the Kardashian family!
Therefore, back in 2016, she launched her clothing brand to support women in every shape and help them celebrate and love their bodies without caring about their sizes.
It is funny that she had surgery on her body to get fitter! How ironic is that? It doesn’t matter; the important point is her will to spread love and support other women around the world.
Painted by James Charles
James Charles might not be a loved media personality, but his name is on our list as one of the most successful young entrepreneurs. He is a famous YouTuber and makeup artist; the reason I mentioned he may not be a loved one is because users believe he has an attitude, especially after the viral video of him ignoring Kenzie Ziegler.
Well, it doesn’t matter! The important thing is that his beauty brand provides high-quality products that customers and makeup artists love, and he makes money from them!
Kayali by Mona Kattan
Let me tell you something! Family businesses are more successful than solo ones because you have more support and experience.
Saying so, we have Mona Kattan on our list. She is Huda Kattan’s sister, a well-known YouTuber, and a successful entrepreneur in the beauty and fragrance industry.
She owns the Kayali fragrance brand, which is currently among the top products in this industry. More and more people purchase Kayali perfume every day.
If you want to try Kayali perfume, you can visit the company website, Huda Beauty’s website, Sephora, and other credible sources.
Social Tourist by Charlie and Dixie D’amelio
Who can ever forget the two sisters bloomed in the COVID era as dancers on TikTok and became millionaires and even entrepreneurs?
Yes! I am talking about Charlie and Dixie D’amelio, two sisters who owe their fame to TikTok and dance challenges.
They launched their brand with Hollister Co., “Social Tourist,” in 2021. One of the main reasons their brand went viral so fast is their creativity in launching it!
Instead of running a regular fashion show, the team behind this brand decided to run a fashion show on TikTok and invited Charlie and Dixie’s TikToker friends to join the show while on livestream.
Viewers could buy any product while watching the live video on TikTok! This campaign had more than 375 million views and impressions on TikTok, which is a record, even for Charlie, one of the app’s most-followed people.
818 Tequila by Kendal Jenner
Another member from the most dramatic family in the US! To be honest, this one is my favorite! I’m referring to Kendal Jenner, a supermodel, successful businesswoman, and media personality.
Unlike her sisters, Kendall didn’t enter the fashion or beauty industry; instead, she launched her tequila brand, 818.
It is good to know that first, when she announced her brand, many Latina people were upset because they believed an American couldn’t enter the traditional industry for another country and culture.
However, this brand is now among the luxuries and top ones in the world, and many people share their happy moments holding its unique bottles!
Chamberlain Coffee by Emma Chamberlain
You may know Emma from her YouTube channel, which has over 12 million subscribers, where she mainly shares videos related to fashion, vlogs, cooking, and more.
If you think her brand is relevant to fashion and style, you are wrong! She is the co-founder of a coffee brand, called Chamberlain Coffee, founded in 2020.
Are you looking to purchase her coffee? Visit their website or head to Walmart, Target, or any other credible store, and you will find Chamberlain products.
One thing about Emma that I bet most of you didn’t know is that she dropped school in 2016 to find her passion; She started her YouTube channel and became a superstar on the internet ever since.
It’s never too late to chase after your dreams and do what makes you happy, famous, rich, or all of them!
Lemme by Kourtney Kardashian
I promise this is the last name of the Kardashians you see on our list! It’s not my fault if all Kardashian-Jenner sisters are among the prosperous and well-known business owners.
How much do you care about your hair? If you care enough, you probably have heard about “Lemme” gummy supplements launched by Kourtney Kardashian in 2022.
These supplements help your hair to grow faster and thicker in 12 weeks! Lemme supplements are not only for hair but also for brighter skin and prettier nails.
Selfless by Hyram
I think we mainly know Hyram Yarbro from his videos reacting to people’s skincare routines on YouTube and TikTok, which was the beginning of his journey to launch his own skincare brand, called “Selfless by Hyram.”
Visit the company’s website to find any product you need for a complete skincare routine. From cleansers to moisturizers, Hyram has you covered!
Jeffree Star Cosmetic by Jeffree Star
Another popular and successful beauty brand is “Jeffree Star Cosmetics” own by Jeffree Star, who is a famous makeup artist, singer, songwriter, and entrepreneur, mainly known for his makeup tutorials and vlogs.
You won’t believe me if I tell you a few weeks ago, he shared a post on his Instagram account celebrating the 10th year of his cosmetic brand, which means Jeffree Star Cosmetic was launched in 2014.
Lessons to Learn from Influencers Who Became Entrepreneurs
If you want to start your journey as an influencer with your brand, pay attention to this section!
Here, I prepared important tips and lessons you should learn from these successful influencers to better establish your brand.
Success isn’t happening overnight
You may think that all of these influencers became successful and famous overnight; however, it is not true because we usually don’t want to see the years they put in to reach this point.
It doesn’t matter if they were working in a similar field before becoming an influencer or starting with zero followers; consistency and hard work make everyone reach what they deserve.
Therefore, if you want to take steps in this journey, you must be a hard worker, never give up, and stay consistent.
Be unique and creative
An important lesson to learn is to be creative and avoid always following trends on social media.
I’m not saying that you must completely forget about trends, but if you dig a little deeper, you understand that the main key these influencers became famous is that they did something unique, something that others weren’t doing because they were busy following trends!
People get easily tired of seeing trend challenges and listening to trend songs on videos. It might be cool at first, but it becomes boring after a while.
Instead of following trends, be the one who creates new trends!
Value viral moments
In the previous section, I said try not to always follow trends; however, this doesn’t mean you shouldn’t take advantage of these viral moments.
It is better to track what’s new and trendy on social media and be among the first to mention or use it in your content.
If you take a closer look at these influencers’ success stories, you will notice they did the same before becoming famous.
Write a blog for your brand
You may think this method is outdated and no one uses it anymore, but I have to say you are wrong!
Many successful influencers with their brand have started their journey by writing a blog as long as creating quality content; they believe doing so helps them improve their presence on social media.
It is important to be creative and share unique content as a blog to get the best results. Do it, and you will see how it helps better engage with your customers, improve monetization, and bring more brand awareness.
Common Challenges Influencers Face Building Brands
Let’s see what are the common challenges influencers usually face while launching their brands.
Online hatred
There are millions of people who don’t want others to succeed, especially if they are influencers. Many online users still believe influencers have no right to be supported because they have no special talent and get fame by showing off their bodies, faces, or luxury assets.
Saying so, one of the common challenges most influencers face when launching their brand is dealing with negative comments and stories spreading on social media.
Losing fans
We all know not all followers of influencers are loyal fans. Therefore, one challenge could be losing fans because they might be unable to share content on their profiles constantly.
However, as their brand grows, they will have more help and assistance to balance their presence on social media, as they did before.
Balancing personal and professional life
Another challenge for influencers is balancing personal and professional life because they find it difficult to manage a business, which affects their personal life.
If you are an influencer thinking about launching your brand, it is better to take courses on business management to overcome such challenges.
Conclusion
More and more influencers are launching their brands every day, which shows the undeniable power of influencer marketing.
The influencers mentioned and their brand stories are just a handful of examples; it is never too late to add your name to such lists!
I hope you enjoyed reading this article and that these influencers can inspire you to start your journey as a successful influencer with your brand!
FAQs
Are influencers rich because of their brands?
Most influencers become rich by collaborating with other brands and companies, but the answer to this question is yes!
Are all influencer’s brands successful?
No, nothing can guarantee a brand’s success just because it was created by an influencer!
Are the Kardashian-Jenner family the most successful influencers with their brands?
No, there are various successful influencers who launched their brands that perform better than this family!
