Instagram Knowledge

How to Reset Instagram Algorithm

9 min read Emi DanielAuthor
A girl looking at her phone with Instagram's logo and Algorithm parameters floating around her

Ever opened your Instagram Explore page and wondered why it keeps showing you content you stopped caring about months ago? It may be old searches, past likes, or accounts you followed that are still shaping your recommendations.

A closer look at how Instagram chooses what to show you can make it easier to understand why certain posts keep appearing and what actions can change your recommendations over time. 

Instagram has a Reset Suggested Content tool that refreshes recommendations across Explore, Reels, and suggested posts in your Feed. Once you reset it, the app begins building new suggestions based on the accounts you follow and the content you interact with.

Buy an Established Instagram Account

Skip starting from zero. Browse Instagram/TikTok accounts with audiences across many niches.

See Available Accounts

This guide explains how to reset your Instagram Explore page, remove unwanted recommendations, and shape your feed around the content you want to see.

Reset Instagram Explore Suggestions

To reset suggested content on Instagram:

  1. Open Instagram and tap your profile picture in the bottom-right corner.
  2. Tap the three-line menu in the top-right corner.
  3. Open Settings and activity.
  4. Scroll to What you see and tap Content preferences.
  5. Select Reset suggested content.
  6. Tap Next and follow the prompts to confirm.

In some versions of the app, Content preferences may appear directly in the menu rather than under What you see. Instagram may also invite you to review the accounts you follow before completing the reset.

How to Reset Your Instagram Explore Page

Instagram’s Reset suggested content feature is the most direct way to refresh recommendations. It does not delete your account or remove your posts, messages, followers, or saved collections.

Instead, it clears the suggestions Instagram has built from your previous activity. Your recommendations then start to adapt again based on what you watch, search for, like, save, share, and mark as not interesting after the reset.

Step 1: Open Your Instagram Profile

Open the Instagram app and tap your profile picture in the bottom-right corner.

Step 2: Tap the Menu Icon

Tap the three horizontal lines in the top-right corner of your profile page.

Step 3: Open Settings and Activity

Select Settings and activity from the menu.

Step 4: Find Content Preferences

Scroll to the What you see section and tap Content preferences.

The layout can look slightly different after an app update, so look for options related to suggested content or recommendation controls.

Step 5: Tap Reset Suggested Content

Select Reset suggested content.

Instagram will show a short explanation of what the reset does before you continue.

Step 6: Review Followed Accounts and Confirm

Tap Next and review the information on screen. Instagram may give you the option to review accounts you follow.

Remove or mute accounts that consistently share content you no longer want influencing your recommendations. When you are ready, tap Reset suggested content to confirm.

What Happens After You Reset Suggested Content?

a pair of hands holding a phone with the Instagram app open on it

YResetting suggestions gives Instagram a fresh starting point for recommended content. It affects suggested posts across the following areas:

  • Explore
  • Reels
  • Suggested posts in your Feed

Your account itself stays unchanged. Resetting suggested content does not delete:

  • Your profile
  • Posts or Reels you have published
  • Followers or accounts you follow
  • Direct messages
  • Saved posts and collections
  • Account settings

After the reset, Instagram gradually builds new recommendations from your actions. The accounts you follow, topics you search for, Reels you watch, and posts you like or save all help shape what appears next.the Instagram mobile app. It is not available on desktop, so you will need to use your phone or tablet to find the setting.

How to Train Your Explore Page After the Reset

A woman standing in front of a digital board, choosing her favorite topics on Instagram

Resetting your suggestions is only the first step. The content you engage with afterward plays a major role in shaping what Instagram recommends next.

Search for Topics You Want to See

Use Instagram Search to look for subjects you care about now.

You might search for new creators, hobbies, local places, recipes, fitness routines, design inspiration, travel ideas, fashion, business advice, or tutorials. Open accounts and hashtags that match your interests, rather than revisiting pages connected to content you want to move away from.

Follow Relevant Accounts

Follow creators and brands that regularly share content you want to see more often. People who want to build a new niche-focused feed from the start may also be interested in buying and selling Instagram accounts that already centre on a specific topic or audience.

A few well-chosen follows can send a clearer signal than passively scrolling through unrelated posts.

You can also mute accounts you do not want to unfollow but no longer want affecting your daily experience.

Like, Save, and Share Useful Content

Engage intentionally with posts and Reels you enjoy.

Liking a post, saving it to a collection, sharing it with a friend, and spending time watching a relevant Reel can all help Instagram understand your current interests. Instagram states that recommendations are influenced by activity such as the accounts you follow and content you like or save.

For content you want to find again, use Save as well as Like. Saved collections are easier to organise and revisit later.

Mark Unwanted Posts as Not Interested

When an irrelevant post or Reel appears, tap the three-dot menu and select Not Interested.

This tells Instagram you do not want similar suggestions. You may also see options to stop recommendations from that account or reduce posts containing certain words.

Use this for content that is harmless but no longer relevant to you. Instagram also provides controls for hiding suggested posts that do not interest you.help.

Do Not Hate-Watch Content You Dislike

a woman holding a phone to the camera with the Instagram Reels logo showing on it

It is easy to watch a strange or annoying Reel just to see what happens next. But repeatedly watching, replaying, opening comments, or sharing unwanted content can make it look more relevant to you.

When a post is not something you want more of, choose Not Interested and keep scrolling.

Other Ways to Improve Instagram Recommendations

These actions do not replace Reset suggested content, but they can help clean up signals that affect what Instagram shows you.

Clear Your Instagram Search History

Your recent searches can reflect old interests, creators, hashtags, and topics.

To remove them:

  1. Tap the search icon at the bottom of Instagram.
  2. Tap the search bar.
  3. Tap See all beside your recent searches.
  4. Select Clear all.
  5. Confirm the action.

You can also remove individual search items by tapping the X next to them. Clearing search history removes visible recent searches, but it is not the same as resetting all recommendations.

Adjust Sensitive Content Preferences

Instagram may offer controls for sensitive content and suggested topics inside Content preferences. You can control sensitive content on Instagram to reduce the amount of potentially sensitive material shown in Explore and other recommendation areas. Available options can vary by region, account, and app version

Remove Topics You No Longer Want to See

For content that keeps returning, open the three-dot menu on the post or Reel and select Not Interested. Instagram may then offer an option such as seeing fewer posts about that topic or fewer recommendations from a particular account.

Report Content Only When It Breaks the Rules

Reporting is not the same as telling Instagram that you dislike a recommendation.

Use Not Interested when the content is simply irrelevant. Use Report only for posts that appear to violate Instagram’s rules, such as scams, spam, harassment, harmful content, or impersonation.

Hide Suggested Posts for 30 Days

Instagram may offer a Snooze suggested posts in feed option in Content preferences. This temporarily hides suggested posts from your main Feed for 30 days. It does not reset Explore or Reels, but it can make your home feed less crowded while you adjust your recommendations.

Why Is My Explore Page Still Showing Irrelevant Content?

Your recommendations may not change completely the moment you reset them. Instagram needs new activity to understand what you want to see now.

Here are the most common reasons your Explore page still feels off:

  • You are still following accounts connected to your old interests.
  • You keep watching or reopening content you do not enjoy.
  • You have not interacted much with new topics yet.
  • You only clear your search history without resetting suggested content.
  • Instagram is still updating recommendations based on your recent activity.
  • Your app needs an update, or an interface change has moved a setting.

Give the app clear signals over the next several browsing sessions. Search for topics you want, engage with relevant content, and mark unwanted recommendations as Not Interested.

If the Reset Suggested Content option is missing after you update the app, or your recommendations appear to be affected by an account issue, you may need to contact Instagram support.

Can You Reset Instagram Explore on iPhone and Android?

Yes. The built-in reset option is available through the Instagram app on both iPhone and Android.

The menu labels may differ slightly between versions, but look for:

Profile → Menu → Settings and activity → Content preferences → Reset suggested content

If you cannot find the option, update Instagram first. Then check under the What you see section inside Settings and activity.

Can You Reset Instagram Explore on a Computer?

Instagram’s Reset Suggested Content feature is available in the mobile app, not on Instagram’s desktop website.

If you use Instagram on a computer, open the app on an iPhone or Android device to reset recommendations. Once you have done that, your refreshed suggestions can affect the content you see across Explore, Reels, and Feed recommendations.

Final Thoughts

Instagram’s Reset suggested content tool is the quickest way to refresh an Explore page that no longer matches your interests. Open Settings and activity, find Content preferences, and confirm the reset.

After that, guide your recommendations with deliberate actions: search for topics you enjoy, follow relevant accounts, save useful posts, and mark unwanted content as Not Interested. Over time, these actions help Instagram build an Explore page that feels more relevant again.

FAQs

Can I reset my Instagram Explore page?

Yes. Instagram’s Reset suggested content tool lets you clear suggested posts and Reels across Explore, Feed, and Reels. Afterward, Instagram begins rebuilding recommendations based on your new activity.

Will resetting suggested content delete my Instagram account?

No. Resetting suggested content does not delete your account, profile, posts, followers, messages, saved collections, or account settings. It only refreshes suggested recommendations.

How long does it take for Instagram Explore to reset?

The reset applies when you confirm it, but recommendations take time to adjust. Your Explore page becomes more relevant as you search for, watch, save, like, and follow content that reflects your current interests.

Does clearing Instagram search history reset Explore?

No. Clearing search history removes your visible recent searches. It can support a broader clean-up, but it does not replace the Reset suggested content feature.

Why do I keep seeing content I do not like on Instagram?

Instagram may still be learning from your past activity, accounts you follow, and the content you spend time viewing. Mark unwanted posts as Not Interested, avoid engaging with them, and interact more with content that matches your current interests.help.

Can I reset Instagram recommendations without unfollowing people?

Yes. You can reset suggestions without unfollowing anyone. However, muting or unfollowing accounts that regularly post content you no longer enjoy may help your recommendations change more quickly.

Can I undo Reset Suggested Content on Instagram?

Instagram does not provide a separate undo button for this action. Once you reset suggestions, the best way to rebuild your recommendations is to interact consistently with the content and accounts you want to see more often.

Buy an Established Instagram Account

Skip starting from zero. Browse Instagram/TikTok accounts with audiences across many niches.

See Available Accounts

Related articles