LinkedIn Banner Size

If you’re looking for the ultimate cheat sheet of the LinkedIn Banner Sizes and Images, you’re on the right article. However, if you have just jumped in and are unsure of how the LinkedIn Banner Size may be necessary, we can tell you why here too. So, let’s head on and tell you why.

The Importance of LinkedIn Image Sizes

LinkedIn is the only social media platform meant for businesses and professional networks. So as a business, if you’re on LinkedIn, you most probably are applying for Business-to-Business / B2B Marketing. But even though your working experiences are essential, simply listing them won’t be enough.

Technically, “how you present” your content to your potential audiences is far more effective in gaining new networks. How you would ultimately be seen as a professional account will depend on the structure and presentation of your LinkedIn Page.

Henceforth, suppose you wish to impress and engage your audiences with a great first impression and visual presentation of your LinkedIn Profile. In that case, you require the essential inputs we provide in this article.

You need to know the social media image sizes on LinkedIn to create a professional representation of your business through high-quality and rightly placed LinkedIn cover photo size, images, profile cover, banner, and post sizes.

With this comprehensive guide, you’ll learn all there’s to know about the types of images, posted content, visual elements, and anything unique to the LinkedIn platform and how you could construct a better impression on your company page.

The LinkedIn Visual Components

The networking platform of LinkedIn has several visual components, including:

1. The LinkedIn Banner
2. Profile Image
3. Image Post
4. Logo Profile Image

Just like many other social media apps, LinkedIn has a profile picture and a banner image as its two first main components. Generally, most LinkedIn Business pages prefer to make their profiles look like their other social networking platforms by adding the same images and visual elements.

Yet even though we aren’t against synchronizing your LinkedIn with other platforms’ social media images, we’ll advise being a bit more creative in exhibiting content.

As mentioned, LinkedIn is considered a professional platform, so how you organize and demonstrate your content and company page to other audiences may have a much more superior impact on your return on investment because of targeting other professionals across social media.

The LinkedIn Image Sizes

There’s a different size, consideration, and usage for each LinkedIn Component that your brand should consider having for the best professional company representation. Although, no matter what aspect ratio and image sizes, you should apply optimal graphic image quality. So, do always bear the importance of quality in mind while creating your content.

#1. LinkedIn Banner Or Cover Photo Size

LinkedIn Banners are the LinkedIn background photo, hero image, and cover photo at the top of a profile page. Appearing behind the profile photo in a narrow aspect ratio, similar to Facebook, this banner size image is the focal point of your profile. Making the most prominent impression banners can quickly draw or dissuade audiences from following a profile, so paying close attention to the choice of your cover photo is vital. You need to ensure:

• That the visual content is related and yet impressive enough to attract audiences.
• It’s cohesively related to the whole theme of your page, brand, and what you represent.
• In line with your theme colors and design features.

Finally and most importantly, your image needs to be the right size so when presented, it looks intriguing rather than messy. So the precision in size applies to all visual elements, including the cover photo, background image, posted contents, and all images uploaded to your LinkedIn Business and Personal Profiles.

The Aspect Ratio Cover Photo or Banner image dimensions for Personal Profile accounts should be:

• 1584 Pixels Wide to 396 Pixels Tall in a JPG, GIF, or PNG format for the Cover Photos and the image size of 8MB for maximum file size.

The LinkedIn Business Profile Cover Photo and Banner Aspect Ratio should be:

• A business cover photo of 1400 x 425 Pixels.

#2. LinkedIn Profile Picture Size

Generally, it doesn’t matter which aspect of your profile you wish to produce content for because it’s a professional business profile; all your attached visual images should align with your business goals, objectives, culture, and initiatives.

Your LinkedIn profile image is the most critical aspect of your profile page after the LinkedIn Background Photo or header image. Mainly because it fully represents your brand, and it’s the first thing to come up on searches.

Moreover, the personal profile image is more prominent on smart mobile devices than the header image. So, the aspect ratio of image sizes and the quality of profile pictures uploaded is crucial because they would serve as your business’s cover photos and professional portrayals.

The Profile Photo Size for Personal Posts Should be:

• 400 x 400 Pixels and a maximum of 8 MB, preferably in PNG file format for maximum quality.
• While the Profile Photo size for professional accounts is the same but the minimum recommended company logo size is 300 x 300 pixels.

When uploading a profile image, ensure that the photo you’re uploading holds its integrity even after being cropped to a circle. Additionally, when it comes to your business, we suggest using your company logo as your profile image; just make sure there’s enough blank space to make it pop.

#3. LinkedIn Image Post Size

Generally, LinkedIn Posts are simple typed texts with only an image to accompany the blog post link content. But to create quality content, you should make your image post by the sizes:

• 1200 x 1200 Pixels for square cover image size, and
• 1080 x 1350 Pixels for Portrait images.

Meanwhile, different devices display different sizes, so:

• 1200 x 1200 Pixels Square for Desktop Browsers
• 1200 x 628 Pixels for Smartphone photo sizes.

#4. The LinkedIn Image Size, In The Overview Tab

In a business profile, viewers have access to an “Overview Tab,” which holds the “About Us” and “Overview” sections. The Overview Tab will have a cover image of; 360 pixels wide and 120 pixels tall.

#5. The LinkedIn Image Size, In The Life Tab

Then there’s the “Life” Tab and the LinkedIn Hero Image, which allows the business to engage with new talents or share highlights. The cover photo required is 1128 x 376 pixels.

#6. LinkedIn’s Advertising Aspect Ratio

Although LinkedIn Ads aren’t as affordable as Facebook Group, having a LinkedIn Ad gives you a more direct advantage to your target audience, so if you wish to create a powerful LinkedIn Ad, you will need the following image sizes:

6.1 Sponsored Posts Image Sizes

1200 pixels wide x 627 Pixels tall to display images for posting a LinkedIn Ad.

6.2 Sponsored InMail Ads Image Sizes

Suppose you wish to connect to your targeting audiences using personalized messages. In that case, you could use LinkedIn’s Sponsored Inmail, which has a Banner Ad size of 300 pixels wide x 250 pixels tall, a maximum file size of 40 KB, and the file format of JPG, GIF, or PNG format.

6.3 Text Ads Image Sizes

It’s not compulsory to add photos, but if you wish to have a cover photo for your Text Ad, it should be 100 x 100 Pixels.

6.4 Carousel Ads Image Sizes

Like Facebook, the carousel Ad allows you to showcase 2 to 10 products simultaneously within the image sizes 1080 x 1080 pixels for each card.

6.5 Video Advertisements

Video Ads are another perfect way to promote your brand. The duration has to be 3 seconds to 30 minutes though 15 seconds is recommended to engage your audience within their attention span and prevent boring your viewer. The file format must be MP4, and for video thumbnails, JPG or PNG Files.

For Desktop, the aspect ratio requirements are:

• For Horizontal a 16:9 aspect ratio, 1920 x 1080 pixels or 1200 x 675 pixels.
• For Square, a 1:1 aspect ratio, 360 x 360 pixels square or 1920 x 1920 pixels.

For Mobile, the aspect ratio requirements are:

• Vertical 9:16 aspect ratio and 720 x 920 pixels.

Summary of LinkedIn Banner Sizes, Cover Photo, Image Sizes, and Aspect Ratios

To summarise, the aspect ratio and image sizes that you should know are as follows:

LinkedIn Banners, Image Sizes, and Aspect Ratio That Make A Difference To Your Business.

LinkedIn is a unique Social Media Professional Networking Platform, and unlike Instagram, its made for professional users and Businesses. It isn’t just for grasping the general publics’ attention. LinkedIn’s target audience is the professionals who wish to work with the brand, the B2B Businesses, and the Stakeholders that could drive the whole business.

LinkedIn is a business-oriented networking platform. Thus, every aspect of your profile will represent your company’s branding. For example, page cover, profile photo, image dimensions, post image size, banner page cover image, and the content posted are really important.

So learn from our inputs and choose every aspect of your LinkedIn Platform content, file size, and image sizes with wisdom and care.

About the author

Emi Daniel

Emi Daniel is a content writer at Social Tradia, where he writes clear, useful content that helps readers find what they need. Outside of work, he enjoys gaming and coding.

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