Instagram Post And Story Ideas To Enrich Your Instagram Account

To own a creative Instagram Brand Account that holds a competitive social media marketing edge compared to other businesses isn’t easy anymore in 2021. Particularly since after the Covid-19 Pandemic that Instagram Users have been spending more time on their Social Media Platforms and so tend to be a lot pickier on the profiles they choose to follow.

To hold a brand account, you’ll have a constant challenge of keeping yourself updated regarding your social media marketing strategy. Along with having the ongoing hurdle of when to post, how frequently to be posting,  in what posting consistency, how to beat the algorithm, and the greatest difficulty and yet the most important aspect of your Instagram strategy, which is; What to Post??? Thus the need to understand the content to post on Instagram.

However, don’t fret. In this article, we’ll give you the inspiration you require for your Brand’s Instagram Post and Story Ideas to enrich and spice up your Instagram Accounts and so remove the biggest hurdle from your marketing tactics. We’ve listed comprehensive and trending post tips that you could utilize for your brand account and covers different posting features, including Photo and Video Posts, Stories, Lives, IGTV videos, and Reels.

We’ll give you the innovative artistry you require to outshine other branded profiles and enrich your account through these 13 Instagram videos, images, IGTV posts, and Instagram story ideas trending in 2021.

1. Users FAQ

As a brand, you’re most probably constantly on the receiving end of many Frequently Asked Questions. Thus posting Frequently Asked Questions or FAQs from customers could be a great initiative to respond to these questions, engage with your followers, and create a bond while striking up a conversation. You could do this through an Instagram Reel, Video or Photo Post, or IGTV Video.

However, the best example is to ask the FAQs on Instagram Stories using the Question Sticker Polls. Ultimately saving the questions and in the Story Highlights under a FAQ Category for future followers.

2. Ask Your Followers

Many brands don’t consider asking their followers for suggestions regarding big decisions within their organizations. However, if you’re struggling with your Social Media Platform Marketing Strategies, branding, services, or new product initiation, asking users’ opinions isn’t only “Not a Bad Idea.” Still, it’s actually “Quite Preferable.”

Asking for your product or service users’ insights and inputs shows your appreciation as a brand towards your customers’ opinions. Moreover, actively getting them involved in the decision-making process of the organization’s branding could also enhance their loyalty towards your brand. Generally, many brands do this through comments on shared posts. But our Tip is to apply it as an Instagram Story Idea as a poll feature to receive the maximum response that you could ultimately share within your Instagram stories for extra engagement.

3. Utilizing Poll Stickers

It’s already mentioned that the Instagram poll feature is a great tactic to drive an actively enthusiastic engagement response from your followers. Generally, 4 different Poll Stickers could be extremely advantageous to driving user traffic engagement;

3.1 Question Sticker Polls

One of the best Instagram Story ideas for your brand profile is the question stickers. Particularly since it will remain anonymous, its open-ended questions and followers have the freedom to give their opinion. Also, it gives one on one interaction with followers. You could use the Sticker to create content examples like:

1. Ask and Answer FAQs
2. Followers opinions on products and services
3. How your audience got to know your trademark
4. Their expectation for the future.

3.2 Quiz Sticker Polls

The Quiz Stickers have one question and 4 possible choices, which have proven exceptionally useful to boost engagement rates for lively Interactions. These are utilized for:

1. Educational Industry Brands to test their audiences while illustrating expertise for enhanced engagement.
2. Fashion Brands to give out tips on the usage of certain articles of clothing or products.
3. Fun example to test audiences on their knowledge of your brand.
4. Self-care quizzes for the audience (Preferably in line with your brand) satisfying your followers while giving your accounts subsequent engagement.

3.3 Emoji Slide Sticker Polls

This fun poll creates a sliding sticker with an emoji that’s easily created and used by audiences. It could extract responses to simple questions like:

1. How much do you love this product/service?
2. How affordable is this price?
3. How much are you looking forward to this launch?

Or anything else that the audience could answer by sliding the emoji across the bar.

3.4 Classic Survey Polls

The Classic two choice survey poll may be the best feature for a Story idea for your brand that’s quick yet highly easy to utilize and use by the audience. This polling option could:

1. Ask the audience’s opinion of a particular service or product.
2. To get a statistic on different types of products the audience favors in your company.
3. Identifying which colors among one product are more sought after by buyers.

This polling technique is beneficial for the fashion and accessory industry. However, it can be used by other industries which want to gauge their buyers’ liking depending on two options.

Survey Polls

Generally, if utilized well, an organization could take advantage of Survey Polls to base part of their product design, sale strategy, customer service planning, advertising, and digital marketing on, since it’s an insight directly obtained from users. A profile that gets creative in posting stories daily while utilizing the stickers could easily have high engagement through a short but sweet tactic.

4. Third-Party Coups

There are 3 types of takeovers. Namely, Employee, Customer, and Influencer Coup or takeovers.

Employee Coup

Letting your employees take over the live video and use Instagram Stories as a creative tactic to increase engagement is a great way of driving traffic towards your brand by giving them a behind-the-scenes look.  Through a sneak peek of who are the people running the organization, you’ll humanize your trademark, entice new followers, engage users, and generate lead customers.

Customer Coup

A customer coup, quite comparable to an employee takeover, gives control to customers over your Instagram stories and lives for 24-hours or the day. You could get started by a free coupon and letting them shop throughout your store or doing a before and after video, image, or story content. TJ Maxx and Target have done this many times within their Instagram Stories, which is a great example of creating engaging content while effectively promoting your own business.

Instagram Influencer

If you have partnered with an influencer to promote your trade or product, you could also allow them to take over the profile for 24-hours, just like the employee and customer coup.

Takeovers Boost Engagement

These takeovers boost your engagement and create trust and loyalty, leading to lead customers. You could let the third party go live, post stories, create IGTV Videos, or use new features like Instagram Reels, which have a high chance of going viral in the Explore Search Page.

#5. Instructional Tutorials

Illustration of Expertise is fascinating for followers, especially if the Instagram story or post shared is the tip to using your own organizations’ products and services. Your Instagram Story Ideas for Instagram Stories and posts should always directly or indirectly line with your branding motives, concepts, values, products, or the services you have been providing.

6. Instagram Stories and Live Sessions of Behind the Scenes

Give your audience an image of what happens behind the scenes in the organization and away from the platform. Engage your followers by Humanizing your efforts and your organizational branding by getting followers excited by unraveling their curiosities and spiking their interest and engagement rate.

7. Viral Challenges

Instagram is mostly for fun, so embrace that as an organization and participate in Viral Challenges while employing the proper hashtag links, captions, and content.

8. Blog Focus

Do a Picture Blog Post and use the right hashtags before sharing it on your Instagram Feed.  Get started with a great idea, a catchy caption, related hashtag inclusions, and powerful content writing that’s Search Engine optimized. Use both the caption and the photo layout series to design a blog post that enhances your engagement rates by turning heads. Also, consider putting the link-up on your website or Instagram Stories.

9. Instagram Story Teasers

Posting Teasers for a new product launch is the best way of driving traffic towards your content, business, and, ultimately, product purchase. It’s the best tip to entice your followers with a new product. To promote a service or a product, utilize the Instagram Story, sticker polls, hashtags, posted videos and photos, enticing caption titles, and Instagram Reels posted both through your feed and posts to create anticipation. However, you could also use teasers for already launched and running products.

10. Event Countdowns

Rarely used by brand profiles, event countdowns are a great strategy to entice and create anticipation for events, new product/service launches, conferences, giveaways, sales, contests, or openings for a new branch.

11. Free Giveaways Contests And Discounts

Host a contest, do free giveaways, include contests, and offer exclusive discounts to your Instagram Followers. Engage your audience and increase your number of followers by enticing excitement, anticipation, and loyalty. Your activities could be intertwined with motivating your users to share, save, comment, or like your video or image post for a prize or a discount. For example, you could make flash sales specifically for your Instagram audience.

12. Interviews

Instagram Story Guest Appearances or a live video for a spontaneous interview with followers or arranging an interview with someone in the trade is a great tactic to engage your audience. This is a great way for trainers, educators, or different agencies like migration and human resource agencies to drive traffic towards their website and profile when they go live.

13. Shoppable Instagram Story Ideas

If putting up an Instagram Story, it’s best to create shoppable swipe-up stories that directly lead to a link that your audience could use to make online sales. Especially useful in this pandemic, it drives traffic towards your website from your Instagram account.

Other Instagram Posts And Instagram Stories That Enriches Your Instagram Brand Account

There are plenty of creative tips that you could utilize to enrich your business profile content and boost its engagement. If you want to use Instagram Posts and Instagram Story Ideas that could tactically promote your business further and creatively, you could employ and create:

1. Create Savable and Shareable Content.
2. Do Before and After Shots within the story, image, or video posts.
3. Share User-Generated Content from users.
4. Re-Promotion of Shared content on the Instagram Feed.
5. Sharing Direct Messages from Followers in Instagram Story.
6. Share Instagram Insights from engagement created.
7. Share Quotes both in posts and stories.
8. Feature Accounts in stories that share use, or promote your brand.
9. Celebrate Achievements, like the increased number of followers, product and service launches, or industry achievements.
10. Create a Series of Instagram Stories to increase engagement and captivate your audience.

Finally, Share your brand location, employ hashtags and captions within stories and posts to boost your user engagement, create lead customers, and maximize your platform marketing ROI.

About the author

Lina Stewart

Lina is a content writer at Social Tradia who turns social media data into stories worth reading. Off the clock, she's reading a novel, sipping cold coffee, or losing the couch to her cat.

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