Instagram Followers vs. Following

What does the ratio of your follower/following say about your Instagram account? Have you ever been curious about the precedent of why people follow a certain Instagram Account?

Of course, the quality of the content and posts are important, as well as the number of likes and comments that you have received. But the truth is, people also tend to check your Instagram follower vs. following; because in a way, it shows how engaging your Instagram page is to other people.

Actually, the follower/following ratio is the process of comparing the number of followers versus following. You cannot blame people for judging the quality of your Instagram account with this comparison. It stands to reason that accounts with the high Instagram following over Instagram followers ratio are the quality accounts, and the ones with lower following ratio suffer from low-quality social media content.

But can we trust this judgment? How can we be sure?

Following vs. Follower Importance in Instagram Accounts

First off, you should consider the type of Instagram account; personal, business, or influencer? Each has a limited number for the followers and following on Instagram. But still, having a large number of following in Instagram account shows that you already have shared quality materials there. The higher the ration, the better chance you have to attract more enthusiasts in your account, and so forth, increasing your following ratio in this social media platform.

You must remember that not every Instagram user can be your target audience, and you can’t aim to have every account following you and being your follower. To exemplify, not every person on Instagram can join an Instagram Account that features the problems of mothers and their pregnancies.

So targeting your Instagram content towards a certain topic, content, idea, or even brand would make all the difference in Instagram followings, unfollowing of previous followers, or the followers / following ratio.

Following versus follower ratio calculation

Here’s what your follower/following relation tells users about you.

Let’s dive in!

• • <0.5 Spammer: Users that are inexperienced with Instagram automation tools and are spamming followers in the hope of being followed back.
  • 0.5-1 Suspicious: Users may use automated Instagram but follow the wrong people or get the inappropriate messages, which leads to low return rates on Instagram.
  • 1-2 Normal: Users with some Instagram automation performance but must concentrate on other ways that promote more effort and a partnership.
  • 2-10 Micro-Influencer: Users who have an Instagram automation master or insane material to extend their pages. They have a certain market or service and certain rights reserved, which is earned by Instagram followers.
  • 10 + Influencer: Maybe micro-celebrities or rising stars famous in social media on other pages and achieve the following ratio by using multiple social platforms.

You can easily calculate the ratio of your account by dividing the number of followers by your total following. An account of 18155 followers, for instance, and following 1997 would have followers / following ratio of 11.

In the following Image, the Follow Ration Formula is clearly illustrated:

NOW… You may be going to ask yourself, so what if some influencers have a big ratio?

Well, the bigger the ratio and the higher the number, the better. This simple calculation is essential because many accounts follow lots of people but don’t necessarily have many people following back. This shows us the popularity ratio of the account and its posts.

For example, if an account has 2 million followers but the account itself is following 4 million other people and accounts, it goes to show that its Follow Ratio is only 0.5.

So, even though it has a million followers, it is not particularly an interesting or strong account. Henceforth, it has its rights reserved to be deemed as a poorly fabricated account and so low -quality.

The following chart shows the Instagram Follow Ratio based on different accounts. It also illustrates the follow and following social flow and circulation of people, both; following and followers.

 

It is a whole package deal to balance the following/follower ratio.

There is absolutely no doubt that content is the main thing to focus on to attract an audience, but you can also use more techniques. Such as;

Your username: should be memorable, easy to pronounce and spell, relatable to the content of your page, while being one of a kind.
Your profile picture: should be high quality, a relatable picture which in a way indicates how important and sophisticated your account is for you.
Your Instagram Bio: Must be short but informative and explanatory. Answer the query of “Why should they bother to follow your specific account? And what is special about your account?” and even though it is short, it should entice your viewer to follow your account. It is suggested to research how to write a proper Bio; one that may be useful is the TedTalk featuring Simon Sinek on his plan of action; “Start with why.” Video: How great leaders inspire action.

The following example shows an Instagrammer who has the top rank among the most influential 25 Instagram accounts. A person who has been an influencer in her own niche, and has started off from the internet and so forth is an internet personality.

Huda Kattan – Huda Beauty

Huda Kattan started off in 2010 as a blogger on Instagram, under the makeup and beauty sector. She used makeup trends, reviews, tutorials, images, and videos to show makeup applications and tutorials.

She was powerful and hefty in how she applied her contents. With interesting guidance of make-up trends, on-point reviews, and wise and new “to-dos” and “not to dos”, accompanied with high-quality imagery and videos, turned this personality into a modern-age businesswoman.

One that was not just a successful influencer, but also by 2013 was the pioneer of her own cosmetic line by the name of “Huda Beauty”; just like her blog. She was an Internet influencer, blogger, businesswoman, and entrepreneur who flourished worldwide through her Instagram account.

How can having a big following/follower ratio make money for us?

Big Following Versus Followers

Having a big number of following versus follower ratio shows how much your account is worth. By keeping up the good work and making the proportion bigger, you can make money by getting advertisements on your account, become an influencer, or even just sell it someday!!

Instagram Money Calculator is a third-party tool which is an Instagram analyzer. It calculates your possible Instagram account return profit, based on its value. So, if a person is under the belief that their account is a creator/influencer account and is worth a specific fund, this Instagram Money Calculator will evaluate your account based on its audiences, views, likes, followers, followings, and interest or niche. Then, it will give you a value and percentage for its price. If you are interested to know the value of your Instagram account, you can check out the calculator here.

Once an Instagrammer has a solid follower base and has proven their affluence value, they attract not only buyers for their Instagram account, but also proposals from companies that want them as an influencer because of their aligned interests and niches.

There is something like an analyser which is called the Instagram Money Calculator which allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. For those interested in finding out their Instagram worth, check out the calculator here.

Big Following Versus Followers and How it can make money for us?

Marketing strategy using influencers is the new modern-day tactic for many businesses, companies, and brands alike. It is the corresponding version or the cheaper solution to having a “Celebrity Spokesperson” in your business. It not only endorses and advertises your brand name, business, product, or services, but it also allows you to humanize your brand through a controlled reviewer.

This spoke person, unlike previous marketing strategies, does not have to appear on Television, in a newspaper, a billboard, online ads, or a magazine. Instead, the company saves all that cost to allow an influencer to represent their company, brand, the product on their social media, YouTube, or Blogs.

Moreover, based on new research, 71 Percent of consumers of brands are more likely to purchase a product based on social media reviews done by an influencer. Additionally, another study found that a staggering 92 percent of customers buy a product because they have trusted an influencer more than an advertisement seen on other media platforms.

Also, if you as an Instagram personality, have a large following of people who are genuine fans and abide by your every word. Then you have the upper hand in engaging companies. This is because people trust an influencer far more than a celebrity. To them, you as an influencer are more of an attainable role model and more relatable than a celebrity with a massive amount of wealth, fame, and resources.

To the everyday consumer, the reviews that come from an influencer is more relatable, reliable, real, and genuine in the eyes of their followers, and so you as an influencer can use this to your advantage to make money out of your account.

This, of course, relies on how strong is your Instagram account, its contents and posts, people who follow you and how reliable they are, the location focus, and your interest and niches.

Conclusion

Remember, since the internet is becoming more and more crowded and people like yourself are looking ever-increasingly for solutions to increase their finances and make money from the comforts of their home, the competition among becoming an influencer or just another account is ever more challenging and competitive.

Especially with the new COVID-19 circumstances, which have thrown a lot of earners and workers into a complete halt, and they are looking for new solutions for making money. Also, they may be a lot more competent than you because they have working experiences behind their interests and niches. So obviously, today, being an influencer is a lot more challenging because of the ever-growing competition.

Regardless of the fact that Social Media Marketing is growing, and local businesses may scope out influencers more than they used to because they want all rights reserved on influencers before their own industry competitors. There is a chance that your account may not cut it, just because it does not have the right posts, content, elements, followers, followings, interests, or responses that marketers are looking for to promote their brands.

So, in conclusion, we can say that if you want your Instagram Followers versus Following to matter or make you money, then you need all the sugar and spice to make it work!

About the author

Emi Daniel

Emi Daniel is a content writer at Social Tradia, where he writes clear, useful content that helps readers find what they need. Outside of work, he enjoys gaming and coding.

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