How to Make a Custom Location on Instagram

There are many reasons why someone may wish to make a custom location on Instagram. Instagram has more than half a billion users each day, with most people following at least one business on the platform. More and more businesses are feeling the benefits of embracing this incredibly popular photo sharing service. If you have a business profile, these can help people find your business much more easily. By creating a geo-tag, you can make your products and services visible to people in your area. This enables you to promote your offerings to existing and potential customers near you. So here’s how to Make a Custom Location on Instagram.

Head to Facebook

If you’re ready to create your Custom Location tag, the first thing you need to do is to log into your Business’ Facebook account. Facebook is the owner of Instagram, and the two platforms have been brought much closer together recently. Once you’ve signed in, tap the Check-In button at the top of your screen under your status bar. You then need to enable location services. To do this, head to Settings > Privacy > Location Services so you can inform Facebook of your location.

Add and claim your location

Facebook’s GPS should identify your location. Once it does this, you can type in your business name. You then need to click on the add location button. Once you’ve done this, you will be asked to place your business in a category. Decide which category suits your business the best and choose your physical location. You can then claim it by searching for your business. Once you’ve found your business, you can click the “claim this location” button. Your location tag should now work on both Facebook and Instagram.

Encourage customer tagging

Once you’ve done the above, Instagram users will be able to tag themselves at your business location. They may share photos, videos, and stories generated during their visit, helping you create a buzz around your brand. More and more companies are benefiting from user-generated content as it normally shows their brands in a very positive light.

Stories and posts

If you want to tag yourself in an Instagram Story at your own business, simply create a story and tap the “stickers” and “location” buttons. Search for and select your location and post the story. The process for geotagging an Instagram post is very similar. Start creating your post and add your location before posting as you normally would once you’re happy with it.

Strengthen customer relationships

Once your geotag is set up, why not look for customers who have been talking about your brand and tagging it on Instagram? This can even include other businesses. Many companies are supporting each other on social media and enjoying mutually beneficial relationships.

If someone has posted something complimentary about your brand, why not share it with your followers to increase brand exposure? By creating a custom geotag for your business on Instagram, you can generate a real buzz around your brand, retain existing customers, and promote your services to new ones.

About the author

Lina Stewart

Lina is a content writer at Social Tradia who turns social media data into stories worth reading. Off the clock, she's reading a novel, sipping cold coffee, or losing the couch to her cat.

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