Has your business suffered the COVID-19 pandemic? Are you trying to increase your online sales and get your share out of the market? Have you tried Instagram marketing yet?
You might have already been familiar with social media marketing and shopping capabilities of different social networks.
But the thing is that we’re facing a sharp rise in online sales and social media usage. For example, downloads and installations of shopping and delivery apps have skyrocketed after the outbreak of the coronavirus.
So it would help if you devised a specific plan to take advantage of this situation and increase your online sales.
Of course, different social media platforms offer various features for marketing and shopping. Among them, Instagram is sought after and is one of the fastest-growing services in the past years.
Online stores are shifting towards Instagram to sell their products because Instagram has a lot of marketing capabilities. Regular posts, stories, Live, and IGTV are just some of its features that can work miracles during the COVID-19 pandemic.
Billions of monthly active visitors and about 500 million daily users have made a perfect opportunity for marketing on Instagram.
It’s good to know that more than 90% of Instagrammers follow more than one business profile. This means Instagram is a great marketplace. More importantly, the engagement rates on Instagram are significantly high compare to other social media, sometimes over 60%.
Another unique way of marketing on Instagram is the influencers with high engagements. Around 70% of marketers who have been running marketing campaigns in different social media platforms like Instagram, want to increase their influencer marketing budget in the next fiscal year. Acquiring Instagram account from influencers is what some small companies do to improve their social media presence.
Incidentally, many influencers are offering unprecedented discounted prices during the crisis. This is also an excellent chance for a marketing campaign and increasing organic followers.
If you already have a marketing strategy on Instagram, you need to revise it to be able to make the most out of it. Instagram hashtag strategy is another interesting method to expose to more people who have the same interests.
During the pandemic, the owners of luxury products/services have suffered a lot, and it might be possible to offset the losses soon. But this is different for many other brands. So having an Instagram professional profile is a must these days. If you want to reach millions of audiences on Instagram, try to follow the tips in the info-graphic.
