Do People Still Use Facebook?

Facebook in the 2000s was “THE” Social Media Platform to be if you wanted to stay connected with friends. However, with 2.85 Billion Monthly Active Users based on the first 3 months in 2021 and being the biggest networking channel worldwide, it’s alleged not to be the Hip platform it once was.

The idea that Facebook is a social media app on the brink of extinction isn’t an evaluation that we could easily disregard. Especially since the data, circumstances, and news show corroborating information that’s hard to contradict. Thus, making one wonder whether “Do People Even Still Use Facebook?”

Consequently, why we’re here to help you as a Digital and Social Media Marketing company with a detailed Guide on Facebook and its Users Demographics. We’ll offer all you need to know about “Who Still Uses Facebook?” and why you should still invest in it as a social media marketing business.

Is Facebook Extinct?

The thought that Facebook may slowly be dying might be an inevitable circumstance, with figures showing more and more people with deleted or inactive Facebook accounts. In addition to the platform desperately attempting to re-engage Users and striving to appeal to the younger teen generation as the new possible User Inclusions. Meanwhile, the incoming news looks quite scrutinizing towards Facebook and Mark Zuckerberg, which makes us have a hard time contradicting the rumors and accepting that the social networking platform will last.

However, the networking channel is actually slowly going back on-trend via its efforts heading into 2021. Regardless of its changed user demographics. Especially with the Facebook company group, the core platform, Facebook Messenger, Instagram, and WhatsApp, and their 3.1 Billion monthly internet users.

So, No! Facebook is far from extinct. But you might ask, who are the users keeping the free social media platforms life going, and do people even still use Facebook anymore? Well, we’ll answer that too.

Do People Even Still Use Facebook?

As mentioned, there are people still using Facebook, with a staggering 2.85 Billion Monthly Active Users (MAU). Facebook is still the biggest social networking channel among all other social media platforms. Including YouTube with 2.3 Billion, Instagram; 1.3 Billion, TikTok; 689 Million (M), Snapchat; 528M, Pinterest; 459M, Reddit; 430M, and Twitter 396M users.

Moreover, the number of users has drastically increased post the Covid-19 Pandemic. At the end of December 2019, there was 2.49 Billion MAU. By December 2020, 2.79 Billion MAU; and in the first quarter of 2021, an additional 60M Facebook Users to this Social Media Giants network of people. An addition and a statistic that is hard to ignore.

So, in regards to the idea of whether or not people are still using Facebook, we can definitely say YES! However, the active user demographic has changed since its launch years ago, back in 2004.

Facebook’s Global Social Media Platforms Demographics

The Facebook Global Demographic-based on age and gender are:

As of the first quarter of 2021, the sites’ global audience distribution showed that the highest percentage of Females and Males are between the ages of 25 to 34 years. Moreover, based on the statistics report, 1.19 Billion of the social networks’ users are female, and the other 1.51 Billion; male. While the number of men above the age of 65 is the smallest group with only 2.3% and its females with 2.6% which sum up to 4.9%. This low count is followed by the 5.9% younger users of late middle and high school students between the ages of 13 to 17.

Additionally, other global statistics are:

1. The Site has 54% Men and 46% Women.
2. 96% of Facebook users use the site’s features from their Android, iPhones, or Tablets.
3. Global users spend 35 minutes a day on the app, and 74% visit it daily.
4. The Site has generated 22% more advertising growth than in 2019.

The Leading Countries User Demographics

Facebook’s audience size is based on the 4 leading countries, and the 2021 data report starts with India and 320M users, the United States with 298.8M, Indonesia with 140M, and Brazil with 130M MAUs. Making the United States only the second leading country on the list.

The Global Teen Groups

However, unlike the popular belief that many people on the Facebook Demographic are older adults, parents, and grandparents isn’t as precise when looking at the numbers from the statistics report. Actually, most Facebook account users are young people between the ages of 13 to 34-year-old young teens and younger adults with 61.3%. 

Meanwhile, middle-aged adults and older adults between 35 to 65 years or older are 38.7% of the total percentage of Facebooks’ Demographic. So, even though Facebook Users between the ages of 13 to 17 years are only 5.9%, the sum of users between the ages of 13 to 34 is far larger than adults between 35-65 and older.

United States Demographics

According to a few online data reports in regards to Facebook Users in the United States, the report shows:

With 298.8M MAU in the United States, there has only been an increase of 11 million users from 2020 to 2021 post-pandemic. Furthermore, Like the Global statistics, the highest number of users are young people between the ages of 25 to 34 years old with 25%. 

But, unlike the Global research Report, most of the users on-site in the United States are between the middle ages of 35 to 65 years and more with 56.3%. Meanwhile, users between 13 to 34 years are at 43.7%. Making the account holders who joined Facebook in the United States an older social network compared to the general global social media platforms’ age.

Facebook Social Media Platform Related Research Data

Other research reports that may be of importance to your online marketing strategy with a target audience in the United States are as follows:

1. Seven out of ten U.S Adults visit the App Daily, and 49% do so several times a day.
2. Among the U.S. Users, 77% are women, and 61% are men.
3. 73 % of the platform’s American Adults have a college education level or more.
4. There are less than 8.7 million Teenagers between 13 to 17 years, a drastic drop from 2020 or 2019. Whereby, 42% of users have taken Facebook off their list of preferred sites.
5. Adults aged between 18 to 24 comprise 47.2 Million of the platform’s users.
6. Young people and teens in higher-income households are less likely to use the site than lower-income households.
7. About 36% of U.S. Adults get their news updates from the platform’s groups, which is more than YouTube with 23%, Twitter; 15%, and Instagram; 11%.
8. Adult women are far more likely to check the news on Instagram at 63% vs. Men at 37%; a great data report to have in mind for Cryptocurrency Business and Marketing.
9. The users in the U.S have the lowest engagement rate and demographic for college-educated users, which is more or less like Snapchat and YouTube sites.
10. Although, if you have related ads for Americans older than 65, 46% use Facebook compared to YouTube, 38%, Pinterest with 15%, and LinkedIn with 11%.

People, Who Still Use Facebook; As A Social Media Platform And Their Advantage For Online Marketing Advertisers.

It does not matter what the personal Facebook Users may say. However, the research report statistics show that Facebook still has the maximum number of users above 2.85 Billion Monthly Users and 1.59 Billion Daily Users. Additionally, unlike the popular belief that the site encompasses older adults, the site reaches 109 Million Teens globally. A report that gives the site the top social networking platform spot in reaching Teens compared to Snapchat with the maximum reach of 71M and platforms like Instagram with 56.6M.

Thus, in regards to “Do Anyone Still Use Facebook?” we’ll have to say Yes! and it’s still highly worth investing your money in. Especially, if you wish to be part of the current 9 million advertising businesses, save the potential reach of 1.9 Billion users for ads, and reach 32% of the global population, you must invest your money on Facebook. Furthermore, you should bear in mind that the people who still use Facebook are among a vast demographic that could be highly advantageous for your online marketing strategies and hard to overlook.