Best Time To Post On TikTok For More Engagement

If you’re on any social media platform to promote your business, brand, product, services or attract audiences as an influencer, you’ll need to know the Best Time to Post your content. It doesn’t matter which social media platform you’re on. Whether Instagram, TikTok, Facebook, Twitter, LinkedIn, Pinterest, or any other platform, if you aim to attract and enhance audiences, views, and engagement, you must focus on the best time to post.

So, likewise, if a business or an influencer on TikTok and you wish to gain maximum engagement and views for your audiences post-Covid-19 pandemic, you’ll need to read through this article and learn the Best Time To Post On TikTok In 2021 for maximum Return of Investment (ROI) for your time and money.

Why Is The Best Time To Post Important?

Whether an old TikTok user or a new startup account, knowing the answer to the best posting time on TikTok is hard. Particularly considering how often the social media platform dynamics on TikTok change. This is exceptionally obvious when the numbers of Monthly Active TikTok Users (MAUs) over the last couple of years and pre and post-pandemic are analyzed. The global breakdown of TikTok’s MAUs Growth is as follows in millions:

• January 2018: 54.7 Million
• December 2018: 271
• February 2019: 300+
• October 2019: 400+
• December 2019: 490
• June 2020: 550
• July 2020: 650
• October 2020: 732
• April 2021: 818 Million and Increasing.

It’s expected by May 2022, the MAUs should surpass One Billion, mainly since TikTok has already long passed 2.6 Billion Downloads worldwide in August 2020 and well onto 3 Billion Downloads. Technically it’s the most downloaded application in 2020 and post-pandemic. To clarify how significant the growth has been, TikTok has officially revealed that it has had 800% user growth since January 2018.

So it’s obvious just as the statistics of monthly users have so dramatically increased, the best time to post may change continually depending on the user demographics and global statistics of TikTok. Thus, if you wish to boost engagement, grow your TikTok account followers, share content, promote your brand, and create a return for your investment, you need to identify the best time to post for your professional (pro) account.

The Best Time To Post On TikTok In 2021 Globally

As mentioned, TikTok is close to surpassing 3 Billion Downloads and has over 818 Million monthly active users. Moreover, based on TikTok’s October 2020 Statistics, more than half of its users were between 18 to 24 years old at 42%. 17% were between 13 to 17, and only 7% were over 45 years.

So, it’s understandable that the global best time to post on TikTok would be different from other social media platforms based on the Universal Time Coordinated (UTC) time zone. Based on a survey, the best time to post every day of the week is:

• Mondays at 10 am / 2 pm / 2 pm
• Tuesdays at 6 am / 8 am / 1 pm* (At 1 pm, the engagement has been exceptionally high.
• Wednesdays at 11 am / 12 pm / 3 pm
• Thursdays at 1 pm / 4 pm* / 11 pm (Which at 4 pm the engagement has been exceptionally high)
• Fridays at 9 am* / 5 pm / 7 pm (Which at 9 am the engagement has been exceptionally high, and past 7 pm there is no high engagement at all.
• Saturdays at 3 pm / 11 pm / 12 am
• Sundays at 11 am / 12 pm / 8 pm

The research has shown that the highest levels of engagement for TikTok Content based on the UTC Universal time zone have been at 1 pm on Tuesday, 4 pm on Thursday, and 9 am on Fridays, unlike Fridays after 7 pm where the engagement levels are deficient.

Discovering The Best Times To Post On TikTok For Your Audiences

The best time to post on TikTok for your targeting audiences and brand would be different for everyone. Although the global “best times to post on TikTok” mentioned above are an excellent guideline to start running your social media and TikTok Marketing. But those Universal times may not be a perfect match for you. This is because generally, any brand account, creator, influencer, or business will be promoting a particular product, service, or idea to a specific audience or viewer. So the best times to post on TikTok for one account may be different for another. There is no one-size-fits-all when it comes to Social Media Marketing Strategies for professional accounts.

Hitting your target audience and marketing strategies may not be a precise roadmap, but arranging your analytics in a way to target your objectives can be done if you follow the steps below:

Step 1: Switch To A Professional Account

First off, if you’re a brand or an influencer and have a personal account, you’ll need to switch to Pro Account. With a Pro Account, you can have work access to TikTok Analytics. That would play an essential role in understanding your followers’ activity and discovering the best time to post for your type of content.

Step 2: Access The TikTok Analytics

Once you’ve changed to a Pro Account on TikTok, learn to read the TikTok Analytics to be later able to strategize your marketing roadmap. The TikTok Analytics tool shows three leading analytics:

1. Overview: Gives you a general video overview of your views, followers, and profile engagement.
2. Content: This analytic will gauge and outline your metrics on videos, views, likes, comments, and the average time each post is watched.
3. Followers: This one shows you detailed information about your follower’s growth rate, content engagement, and follower demographics like; age, gender, and location.

Based on these statistics and analytics, you can strategize your TikTok Marketing Tactic.

Step 3: Audience Location Focus

Base your posting time mostly on your own country’s focused target location, particularly if you’re business with a physical location for purchase. But if an influencer base your time on the location of the majority of your viewers.

To do this, go to your “Followers” Tab in your analytics and view the “Top Territories” and the base of the majority of your followers, then use a time that best fits their geography and time zone for scheduling your TikTok Posts.

Step 4: Targeting Demographics

Identify and analyze your target audience; this will assist you in picking the prime posting schedule. Along with helping you manage your accounts, design TikTok videos, and generate more views.

Identify your targeting audience by finding their age, gender, interests, niche, and locations to discover the times they may be online the most.

Step 5: Audience’s Most Engaged Times

To discover the best time to post, you’ll need to identify when your TikTok posts and accounts have the most engagement. To find this statistic go to the “Followers” Tab on Analytics under “Followers Activity” to see the hours and days in the week that your audience shows the most engagement.

This analysis may take some time, and most professional accounts run this analysis weekly, monthly, and yearly based on their audience engagements and brand targets.

Step 6: Analyze Highly Performed Posts

To identify the best times to post on TikTok for your TikTok Audience, find the highest-performing content by going to the “Content” Tab on your analytics tools and finding the most viewed and engaged TikTok post. Then analyze the TikTok Video and the views, likes, comments, shares, average watch time, and post location views to identify your strategy. Through this data, you can discover the prime time to post TikTok Videos and the type of videos your viewers are most engaged with by reapplying the time and days to tempt more engagement from your viewers.

Step 7: Analyze Competitors

Before combining all the previous data obtained through the steps above, analyze your competitors and the times they post their content. Though you won’t be able to access their TikTok Analytical Tools, you could use the guidelines to draw out their most engaging videos and their Likes, Shares, and comments on Contents. To ultimately identify the times they put up the most content on TikTok.

Step 8: A Data Mixture Identifying The Best Times To Post On TikTok

Don’t simply apply the Coordinated Universal Time Slots. Find the best time by incorporating;

• The global time zones,
• The different time zones your audience are located on,
• The times your viewers create the most engagements,
• The times of most viewed posts, and
• The times your competitors get the most engagements.

Then apply all those to time your TikTok Posting Schedule and do a trial and error in time intervals to see how your audience receives your contents within those scheduled times patterned out and to ultimately find the best time to post on TikTok for your accounts, videos, and viewers.

Step 9: Analysis On Intervals For The Best Time To Post On TikTok – 2021

Finally, remember that no one can give you a clean-cut strategy for your TikTok Marketing because every profile is different. So apply the obtained data based on the best time you think you should be posting. Then use TikTok Analytics and research weekly, monthly, and yearly intervals for the best results on the times you want to post. This way, you can keep up with the ever-changing dynamic of the TikTok App while creating a posting schedule for the best times to post on TikTok 2021 for your specific account and many followers.

 

About the author

Emi Daniel

Emi Daniel is a content writer at Social Tradia, where he writes clear, useful content that helps readers find what they need. Outside of work, he enjoys gaming and coding.

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