What is a Creator Account on Instagram?

When Instagram was launched, people could initially have only a personal account where they uploaded their photos. However, the evolution of the platform has brought in many attractive features including business profiles. The augmentation of business profiles has created better tools for business people to get high quality insights about their feeds. In addition, there are profile action buttons and many other useful features.

Instagram has released a new type of account known as the creator account. This type of account is ideal for influencers, and the good thing about it is that it has its own perks and features that are not available to personal or business accounts.

Until now, creators and influencers were either using a personal or business account, the latter of which helped them run their professional accounts smoothly. However, the disadvantage of using a business account is that it’s just not aptly designed for creators and influencers.

Here are some benefits of switching to creator accounts:

• – You can access growth insights, which means you will be able to see who unfollows and follows you.
• – You get a direct messaging tool, which means you can filter people’s notes as well as those of friends and brands.
• – There are flexible labels available, which enable creators and influencers to use their preferred mode of contact.

With the help of the growth insights, you can view detailed data about all the recent and previous changes in your account. One of the widely used statistics is weekly and daily follower numbers. This allows influencers and creators to see their troughs and spikes in their following. You also get an understanding of what content works and what doesn’t, based on the number of followers.

Creators and influencers can quickly feel overwhelmed with the influx of messages they receive from people every day. However, the creator account lets you use high-quality filters, which allow you to restrict the type of people you want to contact you on the platform.

How to switch to a Creator Account

If you want to switch to a creator account, you can do this pretty easily. Go to your Instagram account and click on the Settings option. From the Settings menu, look out for the account option. Once you find it, click on that to switch to a Creator Account.

It will hardly take a few seconds to switch to a Creator Account. Once this is done, you will have to select the category for your Creator Account. Once everything is done, you’re all set to use the account and its features. You will not lose any content or followers, so don’t worry about that! The platform will start showing insights almost immediately. Check out all the features and statistics provided — there’s a lot of amazing data that you can use to help your influence, brand, and follower base.

If you’ve been thinking of becoming a creator or an influencer, choosing the Creator Account is the best way to do this, and is definitely better for your needs than the business account.

About the author

Lina Stewart

Lina is a content writer at Social Tradia who turns social media data into stories worth reading. Off the clock, she's reading a novel, sipping cold coffee, or losing the couch to her cat.

More posts from this author →