Top Fitness Influencers on Instagram to Follow in 2025

We are over January, and you still struggle to stay motivated to work out? Don’t you dare!

It’s 2025, and working out to have a well-shaped body and healthy mind has never been easier! Thanks to fitness influencers for their great challenges and workout plans on Instagram. 

So, what are your excuses? It has been said that almost 48% of Instagram users follow at least one fitness influencer and actively engage with their plans and challenges. 

Finding the best fitness influencers who you can trust and who fit your needs may be challenging, which is why you are here!

Why Instagram Fitness Experts Matter in 2025?

If you think you still need a personal trainer or coach to work out and stay in shape, you are wrong! Instagram fitness influencers have made it much easier.

It doesn’t matter whether you want to start doing yoga or want to learn how to lift heavy weights at the gym; online fitness coaches on Instagram are here to help you.

Here is a list that shows why Instagram fitness influencers are important in 2025:

• They keep their followers motivated.

• They mainly offer free workout plans and challenges.

• They share their innovative and latest workout programs and routines with their followers.

• They support their follower’s mental health and well-being.

• They encourage users to have a better life and body for themselves.

• They keep their audiences in a positive mood.

• They share their real-life experiences.
• They are more than content creators on social media; they are life changers for thousands of people.

Later on, we will review the top fitness influencers to follow this year!

Different Types of Popular Fitness Styles on Instagram in 2025

Let’s see various fitness styles on Instagram.

Yoga, pilates, and mobility training: 

If you care about your mental health and well-being and want to spend quality time working on your mindset and body flex, you should follow at least one yoga or pilates coach on Instagram. I recommend looking at “Andreita Levin” (@andreitalevin) Instagram account and enjoying seeing her body flex!

Functional training: 

This one is my favorite! It’s a mixture of bodyweight movements and traditional weightlifting that affect all of your body! It’s a great choice for those who want to improve their overall mobility and strength.

Looking for inspiration in functional training? Then, check out “Kathy Alvarez” (@_kathy_alvarez_) on Instagram.

Bodybuilding: 

It’s one of the oldest fitness styles and will continue to be popular on Instagram in 2025. This training helps build more muscles as it mainly focuses on bulk-focused workouts.

Take a look at Mike Sommerfeld’s (@mikethebadass) Instagram account to see why this style is popular! 

Calisthenics: 

The name might be challenging; let me tell you something! It is! Calisthenics and bodyweight training are among the most (latest) popular fitness styles, as they require no equipment.

It mainly focuses on developing an individual’s body control, strength, and mobility. “Paulina Roquett” is a great example and fitness influencer who shares her calisthenics journey on Instagram. (Her Instagram ID: @calisthenics.bypaulina).

High-Intensity Interval Training (HIIT): 

If you want to burn your body fat and reduce size, HIIT workouts are your best and final option.

“Fernanda Shaw” (@fernandashaw_) is a fitness influencer who shares great HIIT workouts on her Instagram account.

Reasons to Follow Top Instagram Fitness Coaches 

If you still don’t know whether to follow and trust fitness influencers on Instagram, the following reasons may convince you!

• They provide free workout plans.

• You get access to step-by-step tutorials (mainly for free).

• You can participate in group fitness challenges and classes.

• They offer free nutrition plans.

• You can find the right fitness influencer in your preferred style.

• You can join a great community of people with the same goal.

• They enable you to access the latest trends in fitness routines and plans.

• They help you control your stress and protect your mental health.

• They provide real-life progress stories.

• You can stay motivated by seeing their students’ before-and-after transformations. 

These are just some of the most common reasons for following fitness influencers on Instagram. Once you follow one, you will find out more!

How to Find the Best Fitness Trainers to Follow in 2025?

Finding the right fitness influencer to follow is key to staying motivated and achieving your goals. But what if you want to take your fitness journey to the next level and build a following of your own? Instagram accounts with over 100K followers offer a head start, helping fitness enthusiasts and professionals grow their audience and engage with the fitness community faster.

Set your fitness goals

Before following any fitness influencer, define your fitness goals. Start by asking yourself: “Do I want to lose weight?” “Do I just want to be in better shape?” “Do I want to build more muscle?” “Do I want to improve my confidence and mindset?”

Asking and answering such questions helps you determine what influencer to look for on social media and enables you to find the one who aligns with your goals and matches your energy.

Check their content quality and engagement rate

Make sure your selected influencer shares high-quality content with clear instructions, demonstrations, and modifications for different levels.

Besides, check their posts’ comments and likes to see how their followers and profile visitors engage and interact with their content.

Bonus tip? See how they respond to their comments. Do they interact with their followers? Do they support them? 

Find someone who matches your energy and fitness style

Following a fitness influencer whose personality and energy match with you will keep you motivated and encouraged, which is necessary for you to continue your journey with a positive mind.

Ensure they are qualified

Check if they have certifications in fitness training, coaching, and nutrition. Another thing that can help you is to check their content and see if they share any science-based information.

Avoid following over-promotional fitness influencers

To ensure you are following the right coach, it is better to avoid influencers who promote ANY products and supplements. This shows that they care mostly about money rather than helping you reach your goals.

Considering these simple factors, you will find the best fitness influencer on Instagram to help you live a healthier lifestyle and love yourself.

Top 15 Fitness Influencers on Instagram to Follow in 2025

Here is a fresh list of the top 15 Instagram influencers to follow in 2025. 

This list includes the best male and female stars in health and fitness, from expert coaches to top fitness influencers.

Michelle Lewin (@michelle_lewin) – 15.9M followers 

She is a successful fitness influencer with almost 16 million followers on Instagram. She gained this number through hard work.

If you want to start your fitness journey with Michelle, you are lucky because she mentioned in her Instagram bio that 2025 is the year she will get YOU in shape!

Did you know that Michelle was raised in a problematic situation and used to struggle with health issues? She was underweight for some time and used to weigh about 39 kg!

However, life wasn’t always so hard on her! When she met her husband, Jimmy Lewin, a Swedish health and fitness influencer, he encouraged her to start her journey in the modeling and fitness industry, which is why she is number one on our list!

Kayla Itsines (@kayla_itsines) – 15.8M followers 

Second place belongs to Kayla, one of the most popular fitness influencers on the internet. She shares valuable workout routines that act as jet fuel for her followers.

She is also a successful entrepreneur and author who co-created a series of fitness E-books called “Bikini Body Guides.” But that’s not the whole story! You can train with her in the Sweat application and enjoy its 7-day free trial.

One of the best things about joining Kayla’s community is that her perspective is that fitness must be accessible to everyone. That is why she mainly emphasizes LISS (Low-Intensity Steady-State) training, such as walking and cycling.

Simeon Panda (@simeonpanda) – 8M followers

Third place is reserved for one of the most popular fitness coaches among our male friends! Only visiting his Instagram profile is enough to inspire you to start going to the gym and live a healthier lifestyle.

If you want to know more about him, you can subscribe to his YouTube channel (@simeonpanda), which allows you to work with him for free!

It’s good to know that during his college days, he had a friend who was in good shape, and he learned from him that he could achieve such a body with some simple workouts at home.

It started his fitness journey and made him one of the most successful fitness coaches. 

Bru Luccas (@bruluccas) – 6.2M followers

Looking for a fitness influencer who cherishes all shapes of bodies? Bru Luccas is going to put an end to your search! 

She helps you build a positive mindset and love yourself, no matter how you look! Bru is here to change your life and guide you in building your body.

If your excuses keep you from reaching your fitness goals, you are making a huge mistake! It’s good to know that Bru used to work at McDonald’s as a waitress, but look at her now!

She has over 6 million engaging followers on Instagram and is changing people lives around the world.

Vera Dijkmans (@veradijkmans) – 5.5M followers

Do you want to grow your glutes but don’t feel motivated? Follow Vera on Instagram to see her fit body and well-shaped glutes, and stay motivated and convinced never to skip leg day!

She has over five million engaged Instagram followers and mainly shares eye-catching pictures of herself to show the body she worked hard for.

Let me tell you something about Vera that will surprise you! She recently announced she will accept applications from men to be her boyfriend! 

It’s not the end of the story! She received more than 5,000 responses in a short time after the announcement! 

Annabel Lucinda (@annabel.lucinda) – 3.2M followers

Annabel is one of the most successful and youngest fitness influencers on social media. Her Instagram account is a great source of motivational content for those who might fear not reaching their fitness goals.

She shares much love and positivity on her account to help her followers learn to love themselves and to exercise to have a better mindset and healthier body, not just reach the body that society wants them to have.

Massy Arias (@massy.arias) – 3.1M followers

One impressive thing about popular fitness influencers is that some of them are parents, which requires a great will to inspire your followers while raising your child! 

Massy Arias is a great mom and a professional fitness coach on Instagram. She has over three million loyal followers, and thousands of them are part of the “MA Warrior Community,” which is a community of people who shaped their bodies into a better form with the help of Massy.

Did you know Massy moved to the United States when she was only 13? That’s why she had to deal with various challenges, such as depression and family issues.

She mentioned that all those difficult days made her realize the power of fitness, and she found it a great tool and opportunity to overcome her mental health challenges.

Azucena Cantillo (@azuboughgouhnon) 2.9M followers

Azucena is a professional runner and a fitness influencer on Instagram. Following her Instagram account inspires those who want to change their lifestyle and shape their bodies.

You can also subscribe to her YouTube channel (@azuboughgouhnon) and enjoy her fitness videos. There are videos of her working out (most are longer than 30 minutes), which helps you practice with her for free.

Azucena is one of your best options if you are looking for workouts that mainly focus on the upper body and glutes.

Alexia Clark (@alexia_clark) – 2.6M followers

Her Instagram account feels like you have a free gym membership! I recommend not wasting time and following her immediately to start working out with her useful Instagram Reels.

Believe me! You can prepare your whole week’s workout routines by watching her videos.

Another positive point about Alexia is that her daily fresh programs suit home and gym settings.

It doesn’t end here! She also gives you a personalized meal plan along with a shopping list! If you are a stay-at-home mama or work too much, she helps you save more time and energy!

Stef Williams (@stef.williams) – 2.3M followers 

She’s beautiful, kind, a hard worker, and a successful entrepreneur and social media fitness influencer. If you are looking for a Pilates and fitness coach, Stef Williams is one of your best options.

She is also the founder of “We Glow” (fitness application) and “This Is Sefi” (sports clothing brand).

When you look at her social media accounts, you think she is living THE life, which is true, but it wasn’t always like this.

She used to deal with serious health issues back in 2018, which made her weak and impacted her overall well-being.

However, she successfully overcomes those challenges and is thankful for her life with his supportive husband. 

Josh Bailey (@jbailey_justdoit) – 1.9M followers

Josh claims he can help you burn fat and put on muscle in 90 days! Do you think it’s possible? If you are curious, visit and follow his Instagram account to see yourself!

He is also a great cook! “@cookwithjb” is the Instagram account where he shares healthy and delicious food recipes.

Ruba Ali (@realrubaali) – 1.6M followers 

You may have seen Ruba Ali on Instagram in Kayla Itsines’s workout videos. She is in most of the “Sweat” application fitness videos to help Kayla create a safe and comfortable place for people who practice with them.

Ruba believes “Where Focus Goes, Energy Flows.” Inspiring, right? That’s why she is among the top fitness influencers on Instagram, and you better follow her in 2025.

Ruba is American-Palestinian and raised in New Jersey; you may think it was all easy for her but it’s not true.

She faced many challenges in her early years. She was bullied and had to overcome language barriers in society.

But nothing stopped here, and she discovered her talents in her early teenage years, which is why she is now among the popular and successful fitness trainers.

Nicolina Nunes (@nicolinanunes) – 1.3M followers

Nicolina is a great option for all women who want to achieve their body goals, confidence, and balance because she is here to help! Nicloina wasn’t always in perfect shape! 

She shared with her followers that she was also miserable and tired of trying different diets and workouts, but one day, she decided to change her life, and she is now working hard to help other women reach their goals.

Ben Carpenter (@bdccarpenter) – 504K followers

Following Ben on Instagram is the most significant help for you! He is a successful fitness trainer and social media influencer who shares valuable information to help his clients and followers easily lose weight and live healthier lives.

He may not post workout videos on his IG account, but his informative content helps you calm your mind during your fitness journey. 

Monet Zamora (@monetzamora_) – 409K followers

Are you into Pilates and a healthy lifestyle? Then Monet is your ideal fitness influencer on Instagram.

Her online fitness classes are all you need to start your weight loss/muscle gain journey, as she offers personalized workout and meal plans.

It’s interesting to know that Monet’s inspiration to become a fitness coach was her father, who also used to work in the fitness industry.

How Health and Fitness Influencers Use Instagram’s Tools and Features

Instagram provides various features to help creators and fitness influencers perform better on the platform. Let’s see how they use these tools to attract more audiences and keep their followers engaged.

• Instagram Reels:

Using this great feature allows fitness influencers to share short videos of their workout routines, healthy food recipes, and informative content to increase reach while keeping their audiences motivated.

• Instagram live session:

Most fitness influencers use this feature to run practice sessions for their clients, conduct Q&A sessions, or share real-time workouts to help others exercise with them easily.

• Instagram stories:

They use Instagram stories to promote their content, attract more attention, keep their followers updated, promote their classes, and even share tips and tutorials.

• Instagram shopping:

It’s a great feature that helps fitness coaches and influencers help their followers view and buy their promoted supplements and workout tools more efficiently.

• Instagram groups and hashtags:

Using the right hashtags and creating different groups helps fitness influencers build bigger communities, attract more clients, and connect more people with the same goals.

• Carousel posts:

It’s an excellent opportunity for influencers who want to show off their talents and perfect bodies in various photos or short videos.

• IGTV:

This feature helps influencers to share longer videos of their healthy lifestyle, workout routines, and in-depth tutorials. 

How to Get the Most Out of Following These Instagram Fitness Coaches

Consider these small tips to get the most out of following fitness experts on social media.

Follow the right fitness influencer: Ensure that you are following the right influencer who aligns with your goals, matches your energy, keeps you engaged, and makes you feel motivated.

Try their workout plans: Don’t underestimate the impact of trying their workout plans. Most of them share their daily workout routines on Instagram, TikTok, or YouTube; practice with them to see if their plans are challenging and effective for you.

Participate in their challenges: Participate in their free challenges to connect with a new community and to test how your body can accompany you while doing difficult challenges. Some of the most popular challenges are squad challenges and getting fit in 30 days.

Save and use their posts: If you don’t want to follow an influencer but find their posts valuable, save their posts and make sure to use their content.

Join their exclusive communities: Try to join their exclusive communities and groups because they mainly share more professional plans in such groups. It also helps you find new friends and meet people on the same journey as you.

The Latest Trends Among Instagram Fitness Influencers in 2025

Fitness influencers shape new trends in how people value their bodies and mental well-being. Here are some of the important ones:

Prioritizing mental health

One of the valuable trends is that most fitness influencers on social media encourage users to love their bodies and work out to protect their mental health, not to stay fit and impress others.

Bree Lenehan (@breeelenehan) is a great example of a fitness influencer. She shows that most of the perfect bodies we see on social media aren’t real—in fact, they just know how to pose!

Nowadays, many fitness influencers inspire others (especially women) to love themselves and prioritize mental health over having THE perfect body.

Community building

Every day, more fitness influencers on Instagram tend to use this platform to build a bigger community of people with the same goal. The main reason is that studies show that working out in groups makes individuals feel much better than doing it solo.

Respecting different shapes of bodies

We all know how body shaming affects people in real life and on social media. It takes just one negative comment to destroy someone’s confidence on social media.

However, most fitness influencers on social media are against this and try so hard to spread positivity to help people of different shapes love themselves and take steps to get better for themselves, not the community.

AI-powered coaching

AI tools are now an indivisible part of our lives. Many fitness influencers use AI-powered tools and applications to create more professional and accessible workout plans to help people reach their goals.

Sustainable and eco-friendly fitness

One of the best things about working out with fitness influencers on social media is that you don’t need to pay expensive gym tuition! Some fitness coaches offer free plans, many of which provide affordable programs. 

Emerging Social Media Fitness Stars to Watch in 2025

We reviewed the top fitness influencers you must follow in 2025. But it doesn’t mean we forget about the rising stars in this industry who are working so hard to build a great community.

Make sure you visit their Instagram accounts!

Super Saiyan Kale (@ss_kale_) – 185K followers

It’s not an anime character! She looks like one of them, but she is one of the rising stars among fitness models on Instagram. 

She has a masculine yet feminine body shape, which is built with hard work and consistency. Follow her on Instagram and TikTok to see more of her fit body and get inspired to hit the gym!

Ayria Rutledge (@ayria_rutledge) – 177K followers

If you are looking for some inspiration, I recommend following Ayria on Instagram because her fit body, especially her ABS, will keep you motivated and convince you never to skip working out!

Emily Moore (@fitlifewith.em) – 171K followers

Having THE glutes will boost your confidence and encourage you to keep up the hard work! However, if you feel tired, check out Emily’s Instagram account to be inspired by her well-shaped body.

She also shares innovative workout programs that help you try new plans.

Gustavo Aguirre (@gustavoaguirre199) – 153K followers 

This one is for the guys! Are you looking for inspiration to stay motivated while building muscles? Following Gustavo on Instagram is all you need!

Victoria Terletska (@victoria.terletska) – 63.7K followers

If you are into calisthenics workouts and want to learn more moves, Victoria is going to help you! She is a young American fitness coach and influencer who is a master of Sports in Streetlifting.

Simple Nolan (@simplenolan1) – 63.5K followers

He is among the newest fitness influencers on Instagram. By constantly posting about his poses and masculine body, he keeps his followers motivated. 

Sasha (@sashameetsfitness) – 10.6K followers

She is a certified women’s health and hormones coach who shares healthy food recipes, nutrition tips, and motivational content. She’s one of the influencers you better watch in 2025.

Conclusion

Here we are! By now, I think you are convinced to give the following fitness influencers on Instagram a shot to allow them to help you change your lifestyle!

Remember that selecting the best influencer requires you to define your fitness goals and a promise to yourself that you will trust the process and enjoy the journey until you reach your goals.

In this article, I provided a fresh list of the top 15 social media fitness influencers you should follow on Instagram to protect your mental health, stay positive, and be in better shape.

I hope you find this information helpful and take the first step to start your fitness journey with the right coach.

FAQs

What do fitness influencers promote?

They usually promote supplements, sports outfit brands, meal prep videos, and relevant content.

How much do top fitness influencers make?

It depends on various factors, such as the number of their followers. However, most of them mainly make between $5,000 to $10,000 per sponsored post.

Who is the most followed female fitness influencer on Instagram?

The most followed female fitness influencer on Instagram is Michelle Lewin, with almost 16 million followers.

About the author

Emi Daniel

Emi Daniel is a content writer at Social Tradia, where he writes clear, useful content that helps readers find what they need. Outside of work, he enjoys gaming and coding.

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