Are you an Instagram user? Have you ever heard about Instagram ads? As you may know, advertising is a crucial part of social media marketing, and you need to use it as a part of your marketing strategy.
Instagram has over 2 billion active users monthly who are scrolling Instagram for 53 minutes daily; therefore, with a usage like that, Instagram ads are a great way to attract more customers.
Instagram ads help you target users all over the world to build brand awareness and get more conversion rates at the same time because people are more likely to engage with Instagram ads than other social media platforms.If you don’t know how and where to start an Instagram ad campaign, we’ve got you covered as we break down Instagram ads in this article along with the best 11 Instagram ad examples to help you better run your ad campaign.
What Are Instagram Ads?
Instagram advertising is a paid service that businesses use to promote their content or product.
You can create Instagram ads in different ways, including quality images and videos, along with a link to the web page of the company.
Instagram ads look like regular posts, but they have a sponsored label that shows they are an ad; they also may have more features, such as product tags, links, etc.
How Much Does Instagram Ads Cost?
Instagram advertising costs depends on several factors, such as the ad type, demographics, the day you want to run the ad, etc.
Note that, the costs come down to your target audience, which is why you should know your Instagram demographics to run the best ad campaign.
To manage your budget, it is better to dedicate money to ad campaigns you know will perform well organically.
Different Types Of Instagram Ads
There are different ad formats available according to the ad objective you choose (you must choose the ad type that meet all your needs); however, the followings are the basic and most important Instagram ad formats:
Photo ads
These ads include a single image, which you need to ensure you are using high-quality images.
Carousel Ads
The enable users to horizontally scroll through multiple pictures or videos on their devices.
You can use this type of ad to share multiple content that users can swipe through as you show off your creativity.
This is the best choice if you want to share different aspects of your service or product, as it helps show more detailed information.
For example, a restaurant can use this ad to post a short video of making delicious food, or a fashion designer can post several images of his/her latest collection.
Video Ads
You may have heard that videos are the future of social media content, and Instagram video ads are a great way to show your products to your target audiences with the Instagram autoplay feature.
These ads can be used in both Instagram feeds and stories and attract users’ attention while they autoplay in the user’s feeds.
Collection Ads
Instagram introduced this feature in 2018 and is a perfect choice for e-commerce companies to increase their sales.
Collection ads help businesses’ customers to have a better shopping experience as users can tap on these posts, and once they see the ad, they can directly purchase from it without leaving the app.
Story Ads
Instagram story is a great feature that helps users increase engagement, reach their target audience, drive traffic, etc.
Businesses can use story ads to share images or videos, which integrate into the regular stories and will be shown to the target audience.
In addition, stories in business accounts have a swipe-up option that helps businesses to share a purchase link which leads users to the landing page.
Shopping Ads
Shopping Ads
If you want to change the way you sell your products, it is better to use shopping ads because they help you to bring customers’ attention to several products at the same time.
Shopping ads enable online businesses to tag products directly to the purchase page, and when customers tap on the tag, they will view product details and make purchases without leaving the app.
Best 11 Instagram Ads In 2023
Let’s take a look at some successful Instagram ads that have special place in digital marketing design strategies and many businesses inspire them.
1- Levi’s
Levi’s is more than just a clothing brand, because the company captures the audiences’ heart by their captivating ads that makes them feel valued.
If you are a fashion enthused and follow trending styles, you are most definitely like to be attracted by Levi’s ads as they give high-quality content and let you discover a better version of fashion.
2- Cartier
Cartier is a luxury jewelry brand, and its advertisement is an actual visual masterpiece showing incredible product details.
If you own an Instagram account selling jewelry or accessories, you can get ideas from Cartier ads.
3- Starbucks
Starbucks is one of the biggest coffee brands, with tons of customers around the world. When you see Starbucks ads on social media, it makes you feel like you are holding a warm cup of coffee in your hand while hearing every sip tells you a love story.
Therefore, if you are running a business in the same industry, it is better to use Starbucks ads on Instagram as an inspiration.
4- Lego
Lego’s ads make you believe you can create everything you want from small bricks, which gives you the feeling of innovation and increase your creativity, which is something people are looking for on social media.
5- Dogostore
Dogostore ads are a great example of Instagram ads because they bridge the gap between pets and their owners.
If you see any of their advertisements, you feel the connection and emotions they bring between humans and animals.
So, if you have a pet shop or work in the same industry, you can inspire Dogostore ads and make affective Instagram ads.
6- Moleskine
If your audience are artists or whoever likes to take notes and write diaries, you should follow Moleskine to see what kind of images or videos they use for their ads that people find them attractive.
7- Spotify
Millions of music lovers use Spotify to listen to the top musics, but why most people prefer to use Spotify instead of other music platforms? The answer is simple, because Spotify use the power of music in its advertisements that attracts user’s attention.
If Spotify is one of your competitors in the market, you need to take notes of their Instagram ads and inspire it for creating new ads.
8- Domestika
Domestika’s ad empowers creativity by showcasing the potential of its courses; it resonates with learners seeking to acquire new skills and unlock their artistic potential.
That’s why this advertising example is the best source of inspiration for people who teach something and want to show their content to their target audience.
9- Bookedpository
Bookedpository’s ad celebrates the joy of reading, transporting viewers to different worlds through the pages of a book. Moreover, the ad’s enchanting visuals ignite wonder and curiosity and attract more new people.
10- McDonald’s
When you see McDonald’s ads you feel starving and want to order a burger right away! That’s how they influence their customers by visually offering a glimpse of satisfaction.
So, if you are working in food industry, try to follow McDonald’s Instagram photo and video ads to make similar ads and attract more attention.
11- Hilton Ad
Hilton’s Instagram ad transports viewers to idyllic destinations, capturing the essence of travel, and invites audiences to experience the world with Hilton’s hospitality through stunning visuals and a sense of adventure.
Besides, through elegant visuals and a promise of exceptional experiences, it captures the feeling of the refined hospitality that Hilton offers its guests.
Conclusion
As an Instagram user, you are constantly engaging with your followers through posts and stories; using Instagram ads, you will reach to a greater audience that may not even know your brand.
Finally, Instagram ads help you show off your product and services to new people, and Instagram shopping feature help you make users to customers easily.
