If you want to give away something on Instagram, you’d better use an Instagram giveaway template.
But the question is why someone might want to give away something to somebody and why he/she has to use a template.
In fact, giveaways are smart marketing tactics that many brands use to encourage their Instagram followers to participate in an Instagram contest. You might wonder how it can be useful and how Instagram giveaways work in the first place.
If you wanna know what an Instagram giveaway is and how you can make the most of it using a giveaway template, keep reading this post.
What Is an Instagram Giveaway?
An Instagram giveaway is a special kind of promotion for a limited time. Basically, giveaways are a way to give away something to your followers on Instagram.
They can be gamified or non-gamified, and there’s no right or wrong way to do them. The main goal of giving away something is usually twofold
- Getting people interested in what you have going on
- Hopefully, building some loyalty among your following.
In addition, giveaways help promote your business by improving engagement rates and increasing the number of eyeballs viewing your posts.
In giveaways, brands promise to give a product/service to a lucky follower based on a certain set of rules.
As an example of an Instagram giveaway post, you can consider something like this:
“We’re giving away a gift card of $50 to our Instagram page!
Please follow us and tag 3 friends in the comments for a chance to win!”
As you can see, the IG account has offered several gift cards in exchange for inviting three friends. The requests of accounts for Instagram giveaways might be very different. In fact, these requests are the Instagram giveaway rules.
For example, participants are sometimes encouraged to post a unique image connected to the brand with a custom contest hashtag or tag the brand IG account in the picture as part of a “Post Your Own Photo” Instagram competition.
Instagram giveaways are a great way to engage with your followers and expand your reach.
Hundreds, if not thousands, of participants and followers can be attracted to accounts hosting giveaways. It’s said that hosting an Instagram giveaway can boost brands’ followers by 70% in three months, compared to the situation they don’t run one.
In addition, your giveaway post will likely receive around 3.5 times as many likes and 64 times as many comments as the typical posts.
Different Types of Instagram Giveaways
You can use different types of items to run your Instagram contest. Here are the most common types of Instagram Giveaways:
Like/comment
In this type of IG giveaway, contests will be open to applicants who like and/or comment on a given post. This is one of the most simple Instagram giveaway rules you can use in your contest.
Hashtag
Users should use a specific hashtag in their Instagram photos to join the contest.
Polls
If you have a poll about your company or profession, you can offer a prize to voters in order to encourage as many followers to vote as possible.
Follow
This is really helpful in gaining new followers because the participants must follow your account before participating in the competition.
Tag a friend
To qualify for this giveaway, you have to ask the participants to tag a friend in your Instagram giveaway posts. This will also help to expand your audience.
Caption
The Instagram experience includes having fun. You may also advise your viewers to caption a funny picture. You’ll get more people to respond since there is the potential for a giveaway.
Using an Instagram Giveaway Template
Now that you know what an Instagram contest is, you’d better learn how to use Instagram giveaway templates for running one.
You can use these templates to create giveaways for your followers on Instagram. Fortunately, you can find many IG giveaway templates for free.
A free Instagram giveaway template includes all of the necessary elements, so you can easily create and manage your giveaways quickly and easily.
Steps to Run an Instagram Giveaway
Before talking about these templates, it’s good to know the steps to run Instagram giveaways. Here are simple steps to run an Instagram giveaway:
- Start by creating a giveaway post on your Instagram page.
- Set the Instagram giveaway rules and the giveaway prize.
- Add the details of the giveaway, including how many entries are available and when they expire.
- Share the giveaway in an Instagram post with your followers using a hashtag like #giveawayPRODUCT to get their attention.
- Allow readers to enter the giveaway by following @YOURACCOUNT on Instagram and liking one of your posts.
Of course, the winner will be announced after all entries have been received)
As you see, the first step is to create a giveaway post on Instagram. This is where an Instagram giveaway template will be helpful.
Best Tools to Find and Customize an Instagram Giveaway Template
There are numerous tools that provide you with free Instagram giveaway templates. These free templates will significantly reduce the time you spend creating the posts and increase the posts’ quality in terms of graphic design.
Here are the best tools you can get an Instagram giveaway template from:
Canva
Canva is one of the best tools that offer various types of IG giveaway templates. It is a web-based graphic design platform that allows anyone to create and share creative social media content, especially giveaways as an Instagram post.
You can easily find an Instagram giveaway template on Canva and even customize it for free. Also, you can do it by uploading your own photo and creating a customized IG post.
As it’s free, you can try many different Instagram giveaway template examples before choosing the right one. To get started with this free tool, simply log into Canva and click on the “Graphic Design” tab in the left navigation bar. From here, select “Instagram Giveaway Template” from the dropdown menu and then follow the prompts to create your template.
Adobe Express
Adobe is also a great tool that many brands have used to create successful Instagram giveaway examples. IG users can create a giveaway with Adobe Photoshop or Illustrator and give away prizes like t-shirts, hoodies, and signed items.
Here is how to create Instagram giveaway template examples on Adobe to win Instagram contests:
- Open Adobe Express (You can do it on the web or on your smartphone.)
- Search for trending designs.
- Customize your giveaway prize.
- Add animation and other items you like.
- Post your giveaway on Instagram.
Freepik
This is also a good source to find and pick a great Instagram giveaway template to use in your campaigns.
You just need to search their site for a giveaway template. Then, you can customize the Instagram post template and make your giveaway posts according to your rules.
Finally, you can share the post and invite niche audiences to participate in the contest. The good news is that Freepik is a great source of pictures and designs from which you can get an Instagram giveaway example idea to use in your contest post.
PhotoADKing
This is also a perfect tool with lots of options and countless pre-designed templates available in the library. You can create an Instagram giveaway template using PhotoADKing in 5 steps:
- Sign up for free on the PhotoADKing website
- Explore the phrase ‘Instagram Giveaway Post’ via the search tool.
- Choose an Instagram giveaway template according to your needs.
- Customize the post’s text, images, and icons using Add/Edit features that the tool provides.
- Download the completed giveaway template and share it as a contest post on your Instagram account to run your giveaway campaigns.
Best Tools to Run an Instagram Giveaway Campaign
There are many different tools that can be used to run an Instagram giveaway campaign.
Here are some of the best Instagram giveaway tools:
Woorise
With Woorise, you can create and execute contests on your website as well as on Instagram. Woorise offers a drag-and-drop campaign builder, making your job really straightforward. It allows you to make your giveaway stand out, monitor your contest, and watch the generated leads.
Its analytics feature lets you track your performance on Instagram giveaways. Thus, you can compare it to your objectives and optimize your activities accordingly. You can also create forms, landing pages, and widgets all in one place.
Moreover, Woorise offers referrals, multilingual campaigns, winner pickers, and a great free plan.
SweepWidget
SweepWidget is another great tool for Instagram giveaways, which is really easy to use, even for first-time users.
It provides you with a simple drag-and-drop editor to simplify the process of running your IG giveaway campaign. Also, it has instant reward features, which are really interesting to users.
You can also schedule your Instagram giveaway template to be posted at a specific time. Here are some other benefits of using this tool:
- Great contest leaderboard and management
- Smart fraud prevention option
- Random winner-picker feature
- Supporting over 100 languages
- Free plans plus unlimited campaigns
- Supporting 30 social platforms along with Instagram
- Great customer service
Vyper
This tool has been designed specifically for social giveaways and referral campaigns. Vyper is really easy to use and affordable, and therefore, it is a perfect choice for small business owners on Instagram.
You just need to choose your Instagram giveaway template and then personalize your landing page.
After that, you’re just one click away from running your giveaway contest on Instagram. It lets you select your winners from the entries and immediately deliver their rewards.
Monitoring your contest is completely easy using this tool, so you don’t have enough budget to recruit any staff for your campaigns.
Vyper offers a great trial version for free, so you can run and test your first giveaway contest on Instagram and other platforms like Facebook and Twitter without any payment.
Wishpond
Wishpond is a well-known brand in the realm of social media tools. It has many other things to offer besides Instagram giveaway templates and an Instagram hashtag generator.
It allows you to automatically add users to a gallery, displaying their details, including photo captions and names, if they enter the giveaway via your hashtag.
With a great drag-and-drop editor, Wishpond allows you to effortlessly create fantastic Instagram contest templates.
Other features of Wishpond:
- Unique hashtag contests
- Rich photo galleries
- Voting features
- Fraud prevention feature
- A/B testing
- Landing pages and email marketing
- Automation tools
- Cross-promotion on various platforms
- Professional Instagram giveaway templates
Tips for Your IG Givevawy Campaigns Before Using a Template
Now that you know what Instagram giveaways are and how to use an Instagram giveaway template to run your campaign, it’s good to learn some tips in this regard.
Think about the Benefits of an IG Giveaway for Your Brand
Determine what you want to achieve from an IG giveaway and whether or not it is the optimum way to do so before you begin one. An Instagram giveaway is a fantastic way to quickly increase your followers in a short amount of time.
On the other hand, it isn’t likely to dramatically raise engagement (likes, comments, and shares) on all of your posts if you’re after a big increase in engagement. Because a large percentage of your followers will only pay attention to your giveaway post.
However, it may lead to steady engagement growth over time, so consider if that’s valuable to you. You should consider if it’s currently worth giving away anything for free.
Anyway, be sure about the advantages of running a giveaway and spending time editing an Instagram giveaway template.
Set the Rules before Customizing the Instagram Giveaway Template
You’ll need to explain the contest’s regulations in your Instagram giveaway template in detail. For example, consider if this competition is open to residents of your country or the whole world. Is the participant required to be over 18 or not? When will the promotion end?
Without these answers, you can’t create your IG giveaway post, so please set the rules and then choose the Instagram giveaway template to customize.
You also have to determine the prize before editing the template because you might want to include it in the graphic.
Choose a Captivating Style for the Graphic
Instagram Giveaway design templates have made it incredibly easy for you to create lovely post graphics. However, remember that you should avoid choosing an Instagram giveaway template randomly.
First, you have to choose a style that suits your brand culture. Then, you can go for a professionally designed and fully customizable IG giveaway template in that style. Also, make sure to have a beautiful photo of your promised prize in the template. This will complete your design so anyone who sees it figures out what he/she could win.
Think about the Scheduling
Last but not least, you have to consider the best time for your giveaway post. Although there is no certain formula to determine the best time, you can use automation tools to post at peak hours. This way, your post will be discovered by as many niche audiences as possible.
Conclusion
You can create a giveaway post and a story in minutes using Instagram giveaway template tools. You’ll definitely get an intriguing Instagram Giveaway graphic with these professionally created templates, and all of your followers (and their followers!) will want to enter the contest. Today, you can grow your following by increasing engagement and widening brand awareness.
