The 2021 global trending rage has surrounded the Digital World of Blockchains, Cryptocurrencies, Tokens, Bitcoins, and digital assets like Non-Fungible Tokens or NFT Markets. NFTs data stored blockchains have become so big that everyone from Elon Musk, Lindsey Lohan, Ellen DeGeneres, and Shawn Mendes are all hyping about this potentially riveting market. Thus, brands, marketers, celebrities, and artists scramble to break into the NFT Market and strive to divulge all there is to know on Instagram Influencers and the NFT Market Promotions and Exchange tactics.
What Is NFT?
To make you understand what NFT is in-depth may be hard to wrap your head around, just because of how complicated it may be. On the other hand, if you think about having someone promote your NFT Market as an Instagram Influencer, you probably know more than a bit of it. However, if you don’t, we can give you a short abstract. NFTs or Non-Fungible Tokens are technically collectible digital assets. Just like how particular Art has a value-holding investment like the works of Vincent Van Gogh, Pablo Picasso, or Leonardo da Vinci.
NFTs are the digital equivalent, and so like those physical artworks and how their price may increase over time, these digital arts are not interchangeable either. Thus they are never sold for the same value they initially were made or traded. For example, the first online artwork only digitally made was sold at a Christie’s auction for a staggering 69 Million US Dollars. Hence, they can be purchased with cryptocurrencies and embedded with a unique blockchain code that cannot be copied and will serve the same purpose as the original piece of artwork as the Mona Lisa does. You may take a picture or repaint a Mona Lisa, but it would never be worth the original masterpiece paintings from Leonardo da Vinci from 1517.
NFTs Promising Potential Market For Brands
The NFT Market has unlocked a considerable ownership economy that gives brands a promising potential market that they could exploit. NFTs Promising Potential Market Provides Brands with:
- Authentic Community: By providing brands the opportunity to create digital natives, they can start building consumer-owned communities with customers using new original products and experiences. With NFTs, a brand can create purposeful projects, creative ventures, and charity schemes that give the consumer a tangible advantage.
- Digital Exclusivity: NFTs would allow digital artworks to have the same equal scarcity and value a physical artwork of worth would have when in a native format. With NFTs giving digital designers a platform that supplies value, scarcity, and exclusivity to digitally created screen-based artworks.
- Less Manpower: Through the NFT Market showcasing, Brands can reduce logistics and workforce costs in selling their original work.
- Larger Audience: NFTs have given brands a broader reach to a more diverse and global community of buyers, thus works being auctioned at higher prices.
Brands With A NFT Market
There are a couple of brands that have been doing well with the NFT Market. Including:
- NBA Top Shot: The basketball empire uses the NFT Market to sell Digital Collectable Trading Cards from famous iconic game moments. With ideas to extend even further.
- NIKE: WIth the patent held under “Cryptokicks,” Nike resales streetwear and provides authentic digital asset certificates to provide higher exclusivity for less possibility of fakes.
- CHARMIN: CHARMIN is an American Toilet Paper Brand that has incorporated NFT smartly into their Brand. It has created a bag roll artwork with a physical display to bid on for charity.
- Kings of Leon: Kings of Leon band, as one of the first musical artists, entered the NFT Trade by creating a loyal fanbase through an exclusive album released using the NFT Form through different tokens and exclusivities.
Instagram Influencers And Their Part In Promoting NFT Markets
Instagram Influencers have been promoting brands through an authentic social media marketing strategy for a while now. So, it’s no shock that even with this new trend, Instagram Influencers would start promoting NFT Markets and driving even more significant hype for the NFT experts and industry. Through the Instagram Influencers impact and their collaboration in promoting NFT Markets, brands can turbocharge their trades by giving their Brand, product, or service an authentic association using exclusivity. Or creating an ownership sponsor, constant hype, and awareness for the NFT Product and ultimately the Brand.
The 10 2021 Celebrity And Instagram Influencers Promoting In NFT Market
As mentioned, the hype of the NFT Market is new and a 2021 deal, but there are already plenty of brands that have extended their roots out to the NFT Market. So, there is no shock that there are plenty of Celebrities and Instagram influencers promoting in the NFT Market. Henceforth, for your ease of mind as a brand in this article, we have listed the 10 2021 celebrities and influencers who could be ambassadors or influencers on Instagram for your NFT Product or Service. These 10 Celebrities and Influencers are listed based on the number of Instagram Followers:
| No | Name | Instagram Username | No Of Followers |
| 1. | Gary Vaynerchuk | garyvee | 9 M |
| Biography: | Born in 1975, the Belarusian American is an author, entrepreneur, internet personality, creator, and speaker. He’s also the co-founder of a reservation software for restaurants named Resy and Empathy Wines. Currently, he is mainly known for his Digital and Social Media Marketing work at VarynerX and VaynerMedia. He takes most of his NFT Market Promotions and News within his Instagram Account on VaynerMedia. | ||
| 2. | Miquela Sousa or Lil Miquela | Lilmiquela | 3 M |
| Biography: | Miquela Sousa or Lil Miquela is a fictional American narrative created by Trevor McFedries. She is a CGI Character, Model, and Instagram Personality. Thus she’s not a human influencer or celebrity. Miquela has been marketing brands and products as a Digital Art Model and Influencers to brands like; Calvin Klein and Prada. | ||
| 3. | Mike Winkelmann | Beeple_crap | 2.2 M |
| Mike Winkelmann, or Beeple / Beeple Crap, is a digital artist, animator, and graphic designer who creates various media using multiple means and distributes his work using the NFT Market. Born in 1981 in Wisconsin, Britain, he is known for his political and social pop culture references and figures. He has predominantly focused on the NFT Market since 2020. Only one of his masterpieces, an animation criticizing the 2020 United States Presidential Election, was sold for 6.7 million US Dollars in February 2021. | |||
| 4. | Christie’s | christiesinc | 961 K |
| Biography: | Christie’s is a British Auction House established in 1766, 255 years ago by James Christie in London, United Kingdom. Today it has premises in London and New York City. Its art auction center expanded its auctions to the NFT Market for Digital Artists. | ||
| 5. | Flo Rida | Official_flo | 834 K |
| Biography: | Tramar Lacel Dillard, born in 1979 and known as Flo Rida, is an American Rapper, Singer, and Songwriter who has recently started working as a celebrity influencer in the NFT Market. | ||
| 6. | Archillect | Archillect | 283 K |
| Biography: | Archillect, the short form of Archive and Intellect, was created as a platform to discover, design, and share stimulating digital and physical visual content across social media platforms as a digital muse. Hence, if you are a Digital Artist ready to get on board the NFT Market, Archillect is a great platform to start promoting your work. Especially since they have platforms on; Instagram, Twitter, Telegram, Facebook, and Pinterest. | ||
| 7. | Ben Armstrong | Bitboy_Crypto | 232 K |
| Biography: | Ben Armstrong is widely known as BitBoy Crypto and the first and most famous Instagram Influencer in the Cryptocurrency World. With Platforms on Instagram, YouTube, and TikTok, he has dedicated his platform to the Digital Currency and Blockchain Industries like NFT Markets. Ben is an American entrepreneur, producer of his own show, influencer, and Crypto expert and thus an excellent choice in promoting your Brand within the NFT Market. | ||
| 8. | Vayner Media | Vaynermedia | 227 K |
| Biography: | From Gary Vaynerchuk’s Social Media Marketing Platform, Vayner Media is a global creative media agency that promotes and educates. It analyzes the Digital World and the NFTs Products, Promotions, Arts, Designs, and Advertising Industry. | ||
| 9. | Kristen Collins | Kristencollins | 174 K |
| Biography: | Kristen Collins is a Canadian Artist, formally considered a creator, music maker, and NFT Artist. She is an Internet and Instagram Influencer in the Blockchain, Cryptocurrency, and NFT Market Industry. | ||
| 10. | Flora Borsi | Floraborsiofficial | 129 K |
| Biography: | Flora Borsi is a Hungarian fine art photographer, photographic manipulator, conceptual artist, digital artist, and solo exhibition holder in Europe and the USA. She has also started auctioning her work in the NFT Market and is a Digital Artist Herself. | ||
Conclusion
Instagram Influencers have always been a superior Social Media Marketing Strategy for Brands. Also, based on all the Digital Marketing giveaways, what better way to expose your NFT Market to a wide targeting audience and customer leads through the Instagram Influencers solid engagement creation towards your NFT Market. You would just have to select the Instagram Influencers in the NFT Market Category you require for your targeting Marketing achievements.
