How To Do Product Marketing On Instagram?

Instagram is a great Social Media Marketing platform if you want to utilize your Product Merchandising and learn how to do product marketing on the biggest platform, Instagram. With over 1 Billion Monthly Active Users (MAU) on Instagram, it has been the best free Marketing Platform for businesses around the world. But this Marketing Platform’s importance has enhanced tenfold since the pandemic of Covid-19. So the importance of knowing How to do Product Marketing for your business on Instagram for every brand and industry has become a priority.

Today, businesses invest their time, energy, and money to exhibit their brand, product, and service on the Instagram App. Especially now that most businesses are relying on remote purchases made online. As start-up companies and small business owners, you most probably want to start marketing your products and services on Instagram as well. However, you might not necessarily have the expenses to spend money on your Social Media Marketing Strategy by a professional agency; thus, why we are here to help!

We’ll give you 18 comprehensive marketing tips that you could apply to help you strategize your Product Marketing on Instagram.

The 18 Instagram Marketing Tips For Your Product

Here are 18 Instagram Marketing Tips that you could use to create a powerful, robust, and influential Product Marketing Strategy that you can utilize to create a strong and profitable investment return.

1. Shift To A Business Instagram Account

Prior to thinking of setting your Instagram Marketing Strategy, you should set up an Instagram Business Account. You don’t necessarily have to create a new profile from scratch. Even if you have a personal Instagram Profile, you can easily switch to a Business Account to get going.

You can easily make the switch by heading to your settings in your personal profile and clicking on the; “Switch To Business Profile” Tab. Using the Free Instagram Business account, you’ll get access to; the Instagram Insights, Ads, Shopping, primary and secondary direct messages, “Contact Us” button, and the Call-to-Action (CTA) button.

If you’re an influencer and wish to establish your product marketing as an influencer, you would have to switch to a creator account. But if you’re a brand, the best way to create a robust platform to apply Instagram Marketing for your products and services is to launch a Business Profile.

2. Define Your Goals

No Social Media or Instagram Marketing tactics could be effective without proper planning and preparation. The most important aspect of this planning is clearly defining your goals. By knowing your organizational targets, you can grow your Instagram effectively and generate a high return on your marketing investment.

So, to get started with Instagram Marketing of your products or services, you should determine your organization:

• Goals, Values, Culture, and Branding
• Competitors Research and what you wish to achieve.
• Your Online Presence Motive
• Brand Awareness and what you wish to market.
• Target Audience and customer Lead Demographics based on your products and services
• What you wish to achieve from the Product Sales.

Remember that without a proper set Instagram Marketing Tactic you will not achieve the outcome you want for your merchandising promotion.

3. Set A Demographic Target

Every Product and Service targets a specific customer and a certain demographic classification when planning a social networks’ marketing tactic. When setting your goal, you should define your Target Audience and Demographics. But, once you have done so, you would have to initiate preparatory research into Instagram Statistics itself. With a clear outline identification of Instagram Demographics, you can figure the best tactic to reach your target audience and drive them towards being a customer lead.

For example, some statistics that may be important to your brand in2021 are that:

• 71% of the Users on Instagram are under the age of 35.
• 71% of Businesses in the United States have an Instagram account.
• There are 130 Million Instagram Users in the US, which is the highest number of MAU globally.
• And, 80% of Instagram Users decide what to buy through Instagram and Followers’ Reviews within the comments under product posts.

This step is critical to your Product Marketing Strategy since its formation will define your content and how you wish to communicate with your target audience.

4. Optimize Your Account

Your Account is your resume, and so how your audience will see you as a brand and an organization. It’s the first thing your viewers will see and thus should make a strong first impression. Your Instagram Profile will transfer your brand personality, what you stand for, and why your viewers should become part of your Instagram Followers.

Thus, it would be best if you optimized your Business Profile to impress your viewers and followers successfully. You’ll need to optimize your:

• Instagram Bio
• Name
• Username
• Website
• Contact Info
• CTA / Call-to-Action button
• Business Profile Photo

The fields may be small, but you can still showcase your best even in a small space. Also, don’t forget to utilize your story highlights by preserving your top Instagram Stories. But since it’s right under your Bio, ensure that you create Highlight Album Covers with proper titles. For example, you could design highlight albums based on different products and merchandise categories. Just do bear in mind that first impressions are key to obtaining customer leads, so use Instagram Bio and highlights to showcase your best outlook.

5. Establish Your Brand Color

Now that you have established what you want to publish and what you wish to achieve from your product marketing on Instagram posts, you need to establish your Brand Look through your color choice. Your brand’s personality and theme should be consistent all through your Instagram Feed Content and general outlook.

The color palette you use in your shared posts and how they look all-inclusively as a feed will influence your customers’ perspective and buying decisions. You could also set your Instagram Feed Content on your Brand theme colors. One Example is the Kim Kardashian West Beauty Platform on Instagram.

6. All-Inclusive Instagram Feed Layout

The Instagram Feed is based on the Grid Layout, and since it will represent your business, the overall image of your feed is important too. So how your photos and videos are posted and how they will look on your public feed next to each other does matter.

There are 9 Types of Grid Layout Styles you could use for your Business Accounts, including:

1. Square – When each post is considered individually rather than as a group. There is a theme but no rhythm.
2. Diagonal – The photo or color theme is repeated diagonally across the content feed.
3. Tiles – Photos, videos, and Titles are posted consistently to create tile patterns.
4. Row by Row – Each Row in your feed will follow a similar theme and story. This is a soothing rhythm that is appealing and natural to the audience.
5. Lined Feed – In this rhythm, the theme is lined in columns, and images are intentionally posted with coordination where texts or title photos are posted in the middle and images on either side.
6. Rainbow Colored Feed – The color of posts changes throughout the feed after every 3, 6, 9, or 12 posts gradually.
7. Border – Creating consistent Borders for every individual post in third-party apps.
8. The Puzzle – The hardest layout to utilize and master. Each post is key, but when a series of photos come together, the feed should create one image.
9. Mixed Feed – When you utilize a few Grid Layout Styles in one Instagram profile Feed.

7. Utilize Instagram Insight Tools

The Instagram Insight Tools is a free tool that will help you view and analyze the statistics, impression responses, comments, and engagement data of your Instagram Content, whether they are; Instagram stories, live, photo, or video posts.

Moreover, you can also view the general demographic of your followers’ total numbers, gender, detailed age range, location by city and country, and activity rate through hours and days. You can also detail your insights in a single Instagram post. Or apply Instagram Analytics on a few posts within a week to analyze your Instagram audience and followers’ engagement and identify your top Instagram Content post in that week.

These tools are essential to understanding your target audience responding to your Instagram posts and your tactic application or adjustment towards boosting your brand awareness, engagement, and customer lead.

8. Product Launch Teaser

Through Instagram Marketing, you can sell products just by posting them on your business profile. By launching your Product Teaser as a Photo or Video, you could advertise your new merchandise without being intrusive and annoying in the eyes of your followers and potential customers.

With a Product Teaser post, you gain a great opportunity to entice your followers, build excitement, introduce your product, and create brand awareness for the general user. You can tease your audience without being pushy and trigger enough excitement to anticipate the arrival and so its purchase. Also, Product Launch Instagram posts could lead to more engagement through likes and comments, and at times users sharing the content with their friends, which is a great domino effect for you to spread your ads and posts as a brand naturally.

9. Generate Sponsored Ads

Instagram Ads are great because you can set an Ads Budget. You can choose to showcase one sponsored Instagram Ads or multiple with the Carousel Feature. So even if you’re a small business looking to market your product with Instagram Ads, you get to do so with a small expense.

The greatest part about Instagram Ads is that you can promote your company and merchandise to the target audience that isn’t in your followers’ feeds. So, with Sponsored Ads, users don’t have to be your followers to be targeted or to see your posts. Furthermore, you can choose to switch your already posted highly engaged content posts, photos, videos, or stories into an Instagram Ad too. You could use Instagram Ads in different forms like:

• Photo
• Video
• Dynamic or Carousel
• Instagram Stories, and
• Instagram Story Canvas

10. Instagram Stories

One of the best ways to generate leads is to take advantage of Instagram Stories. The format of Instagram Stories being presented as a Slideshow helps to attract enhanced engagement and views compared to Photo or Video Post on Instagram. Use Stories for a higher chance of being seen by followers because followers usually go through every single story daily on their followers’ timelines and without skipping through them.

The Instagram Stories may only stay live for 24-hours, but you could save and reuse them later through content; Instagram Stories like; photos, short videos, live videos, rewind videos, and boomerangs.

11. Instagram Lives

Instagram Live posted on your Instagram Story is a great campaign format to record the behind-the-scenes of your brand and give a look into the creative side of your business regularly. To use Instagram Stories through the Instagram live video blog post, you could casually drive traffic towards your business without being intrusive in the eyes of your customers.

Additionally, you can tag and collaborate with other brands, loyal customers, or influencers in the Instagram live story videos.

12. Instagram Reels

The newest feature on Instagram is the social networks Reels option. The Instagram Reels are 15 to 30 Second Long Video Clips like the TikTok version. They are a fun addition that could help your company stand out, create enhanced organic engagement and followers, and drive your Customer leads through potential customer engagement.

The best thing about utilizing Instagram Reels is that because it’s a new feature, the Instagram Algorithm is currently prioritizing Reels with a high impression on the Explore Page to promote Reels to other Instagram Users. To take advantage of this opportunity, you could take your Product and Instagram Marketing to the highest outcome through Reel promotion to a wider audience on the Explore Page.

13. Influencer Marketing

One of the best and fastest tactics in Social Networking and Product Marketing is to utilize Influencer Marketing. By collaborating with an influencer in the same niche and interest as your Industry, you could gain access to a wide range of customers and leads. On Instagram, many followers are basing their buying decision on the advice and reviews of Instagram influencers.

If you collaborate with the right influential partner, you could take your product right to your potential customers. Thus, helping customers trust your product and decide regarding a product purchase without making it look like an advertisement.

14. User-Generated Content And Engagement Response

To leverage your followers’ user-generated content, you can’t only produce a valuable story and post for your viewers without spending your time on it. But you can also acknowledge your customers’ loyalty, promote your product indirectly through the buying customers, and review and show off your products through the eyes of your user without any biased beliefs. So tag your customers within your post, share their content in your story, or give a shout-out to them in your Reels.

Engaging with your followers from time to time is just as important as Sharing user-generated content. The engagement you provide towards your followers’ comments and direct message as a business will exhibit your customer service abilities. You should respond to some comments, pin them if you think they would drive further conversations, and generally look responsive towards your customers’ involvement.

15. Branded Hashtag And Prime Caption

To have a consistent brand engagement and wider viewer outreach for your product advertising promotion. Utilize branded hashtags, other hashtags related to your product and post, and a prime caption that properly represents your post and clarifies its content.

Instagram Hashtag utilization produces instant engagement, and why branded hashtags are so important because your viewers can search for your content just through your hashtags. Moreover, by having a branded hashtag, you could motivate your buyers to utilize it on their own shared content, indirectly promoting your product through the hashtag.

As for your captions, ensure it’s not too long, clear to read when scanned, can scope out the most important information with ease, relevant, appealing, illuminating, and company-related. The best caption lengths are:

• 138 to 150 Characters for Organic Posts
• 125 Characters for Instagram Ad

16. Post Frequency And Consistency

Post frequency and consistency are critical to your followers and account existence. Over-posting, under-posting, or inconsistency in posting may affect your existing follower base, future engagement, and viewers’ willingness to follow your account. The best Product Marketing Strategy is to research the best times to post and the best consistency to drive traffic to your business profile.

The best time to post your photos, videos, and story depends on your industry, merchandise, location, and targeting audience demographics. Generally, the worst days are Sunday and Tuesdays, and the best days for posts are Monday and Thursday. However, this may vary for you depending on your Instagram Insights.

Additionally, according to hours of the day, it would depend on the age, gender, content, product, and industry. However, in most cases, 8 am to 10 am and 12 pm to 2 pm are considered the best for posts and stories for social media and marketing content. As for post consistency should be one to two posts per day 5 times a week and 3 Instagram stories. Nevertheless, for your product marketing, you should apply your own research, analytics, and metrics and improve your post frequency and consistency depending on your followers.

17. Instagram Shop

The best part about a business profile is that it allows you to set an Instagram Shop on your account. Instagram Shop could take your product marketing efforts to direct sale conversions, and so the potential customer leads. Instagram Shop enables you to have an online store for your products under the “Shop” Tab on your Instagram Profile Page without going through every post on your feed.

Furthermore, if you have the Instagram Shop Feature, you’ll appear under the “Shop” tab in the Explore Page, where users can directly access your products under the category they search. This in itself is a great advantage of business Accounts for product marketing strategies and solutions.

18. Refine, Analyze, And Track Your Metrics And Your Insights

Refine, Analyze, And Track Your Metrics And Your Insights to rectify your strategy based on the Instagram Insights and the Organizational Analytics you obtain from your product or service sales and outcome.

You should improve your performance and return of investment depending on your Instagram engagement, followers, and their impressions on your posts. You’ll need to rectify your strategy if it doesn’t work for your product and company growth rate.

Applying Instagram Marketing Tips For Your Product Marketing

Instagram is a great social networking platform for your digital marketing tactics and Product marketing solutions. So the 18 tips given in this article are greatly effective for your Instagram Marketing.

The outline of How you choose to apply Product Marketing in your Instagram Account is the same for any product and industry and the 18 tips that we have provided. However, its detailed application under each strategy would depend closely on your industry, products, services, target audience, location, and many more metrics that must be researched and applied strategically, so do research and apply accordingly.

 

About the author

Lina Stewart

Lina is a content writer at Social Tradia who turns social media data into stories worth reading. Off the clock, she's reading a novel, sipping cold coffee, or losing the couch to her cat.

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