Instagram has over 1 billion monthly active users, which makes it one of the most popular social media platforms on the web. Some of these users have personal accounts, which they use to share visual content with their friends and families. In addition to personal accounts, however, Instagram also provides professional accounts.
So what is a professional Instagram account? Professional Instagram accounts are pages dedicated to the needs of creators and businesses. They allow brands as well as influencers to interact and engage with their audience, as well as to unlock certain features that can boost business growth, including:
- Linked permissions. Link your professional Instagram account with your Facebook page
- Contact details. You can add a contact button, and if you have a physical address, followers can receive directions to it
- Instagram insights. Find out more about who your follower demographics, when they are online, and how they engage with your posts and stories
- Ranked requests. Set your received requests based on filters such as date and top accounts
- Secondary inbox. To better control and manage your notifications
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How many businesses use Instagram — and why?
Social media is one of the most effective digital marketing strategies, and Instagram in particular appeals to young audiences. Businesses are fully aware of this, which is why they don’t hesitate to take advantage of the engagement and exposure opportunities behind Instagram.
In the US alone, 71% of businesses have a professional Instagram account, and this percentage is expected to grow. Besides, 89% of marketers said that Instagram is their most important social media channel. The use of Instagram sponsored content has also increased by 133% in a single year, proving that interactions based on visual content are highly effective.
Businesses love Instagram because that’s where most of their audience is and because it offers fantastic returns in return for a minimum investment. Although big brands are on Instagram, the platform also lends itself to the needs of small businesses, so there really is room for everyone.
What are the advantages of a professional Instagram account?
Instagram offers an easy and effective way for businesses, creators, and influencers to expand their reach and gain more exposure. What’s more, Instagram offers analytics that tell you where your followers come from, and what interests they have, which empowers you to create targeted ad campaigns.
- 90% of Instagram users follow at least one brand.
- Instagram business pages generate four times more engagement than Facebook pages.
- 80% of Instagram users use the app throughout their purchasing journey.
- 83% of Instagram users discovered a new product on the platform.
- According to a Facebook survey, users have mostly good things to say about brands that are on Instagram, describing them as creative, entertaining, and interested in the wellbeing of local communities.
The business sectors that are the most present on Instagram are luxury goods, sports apparel, beauty, and travel, but sectors such as self-care, food, and household products are quickly catching up. So whether you have a small startup or you’re a well-established local business looking to modernize in your market, a professional Instagram page can put you on the map.
