Instagram Sponsorship for Small Accounts

With more than one billion monthly active users, Instagram, the biggest Social Media sharing platform, is probably the Internet’s biggest marketing powerhouse. If you started with a personal account like everyone else, but now you’re ready to grow your influence through business sponsorships, you probably know how profitable Instagram posting is for celebrities. Taylor Swift makes over $748,000 per post, Dwayne “The Rock” Johnson makes $882,000 per post, and the queen of Instagram, Kyle Jenner, charges no less than $1.2 million per sponsored post. These are dizzying numbers and when you’re starting, getting your first Instagram sponsorship even for Small Accounts seems like an impossible job.

But don’t worry; the fact that you have a small account doesn’t mean you can’t build yourself a following or be on the brands’ radars. In fact, businesses often avoid the mega-influencers, not only because they’re unreasonably expensive but people tend to trust them less. Many businesses have set their Instagram marketing strategy on working instead with micro-influencers who have tighter-knit communities.

Your first sponsored post maybe the hardest to get. But, after that, the deals will start coming, so here’s what you need to do to start on the right foot. Here’s how Instagram sponsorship for small accounts works.

Social Media Marketing and Instagram Sponsorships

It’s no surprise that anyone would love to be getting paid as an Influencer on Instagram. The average paid sponsorships for small accounts could get $300 per post. However, you may think it’s impossible to get sponsored posts from brands and businesses small and big. You might be more marketable than you think. Instagram as a Social Media Platform has so much engagement that it’s becoming a center for businesses to promote themselves and their brand. Social Media Marketing has become necessary for brands to make sure they up their sales using Instagram Posts, engagement rates, followers, and audiences that later become potential customers.

Social Media Influencer Function In Digital Marketing

The sixth effective tactic in Social Media Marketing is Influencer sponsored posts on Instagram. Brands also understand that a paid partnership with a micro-influencer might be more fruitful than a mega influencer.

One reason is that micro-influencers are more trustworthy and relatable to their audience, and their following reach and relationships are in a closer niche and audience. Micro-Influencers will have a greater chance of becoming their followers’ best friend and their audience life guru because these influencers and the lives they represent are more attainable to their audience and what they want to make out of their life.

How Do You Get Brands To Give You Their Sponsored Posts On Instagram?

As Instagram small accounts, if you play your cards right, you can become a more successful micro-influencer than a mega-Influencer. You will get paid, and in due time, you would be sought after by every brand and company that sells your niches and craves your engagement rate.

This article will give you all the ins and outs of getting Instagram Sponsorship for Small Accounts. Even if you aren’t huge on Instagram, we will teach you how to get Instagram Sponsorships and make sure you get paid for your content and posts regardless of having a small account.

#1. Define Your Instagram Brand

The first step to setting your Instagram sponsorship for small accounts is to define your Instagram Brand Content, Niche, and Interest. Without a clear idea of your niche, you’re wandering in the dark. Especially because without a Niche, a Brand won’t realize whether to approach you or if you’re worth the money. So no matter if you have an Instagram page for your two cats or you’re a yoga instructor, firstly, you need to define what you like, your niche, and your Instagram goals. Having a specific niche means you have a specific Instagram brand.
An Instagram Brand and Page will determine what;

1. 1. Your Instagram Page will represent
   2. The Content You’ll Post
   3. Who your Followers will be
   4. What your audience is interested in
   5. What products, work, niche, or interest you will sponsor, and
   6. The aesthetic you’ll follow for your feed through your posted content.

Do Feel free to look at similar Instagram accounts for inspiration, but keep in mind that copying isn’t a good idea. Be yourself and add a personal touch to every Instagram post to create your own specific audience and followers.

The more distinctive your Instagram Accounts and posts, the more distinguished for brands to give you Sponsored Instagram Posts. Solidify your brand and create a cohesive feed and theme for your posts. Your brand should be so cohesive that it should include all your other online platforms. Technically it would help if you got an online presence that is unified among all your platforms. A brand will have an easier time trusting you with their sponsored posts if your online presence is cohesive and in line with your Instagram page, post, content, followers, audiences, and the brand you have set.

#2. Know and Understand Your Audience

When starting a collaboration with influencers, brands want to know who the Instagram audience is; They want you to have a clear idea of:

1. How old are your followers?
2. Their general gender demographics?
3. Where is your audience from location wise?
4. What are your followers’ interests and niche?
5. What interests them most in your content post based on given likes and comments?
6. What times are your audience most active on your Instagram?
7. What sponsor would your followers respond to best? And give the most engagement response with likes and comments to?

The more specific, the better, so don’t forget to look and determine precise demographics. Once you get your followers’ right identity analysis, you can start promoting your Instagram as a Brand-specific Instagram platform. It will also make your life easier when choosing to pitch sponsors and brand representatives.

#3. Post Frequently and Consistently

Posting consistently and frequently is paramount in a successful Instagram Presence and being able to get sponsored posts for small accounts. Because your consistency and frequency determine your following and engagement rate. The likes and comments you receive on your posts are important for sponsors and the products they wish you to take sponsorship for on Instagram.

Based on statistics, it’s advised that influencers post at least once to three times a day between 8 am to 9 am and 12 pm to 2 pm. However, it would still depend on your following, niche, and content. Do consider using Instagram metric third-party tools and Instagram Insights to ensure you do a trial and error phase to figure out what will work for your Instagram and following.

#4. Take Advantage of Hashtags and Geotags

Businesses often use hashtags to discover new pages — so consider using them to their full potential. General hashtags, such as #nutrition, #beauty, #lifestyle work too, but there are millions of posted content with them, and you’ll get lost in the crowd and between the Instagram Algorithm. To increase the chances of being seen, instead try to think of more specific, less competitive hashtags derived from the “parent” one, such as #nutritiontipoftheday or #beautyfavorites. Don’t forget to add your location in case brands look for accounts in your area.

Hashtags and geotags make you discoverable for sponsors and followers, and though you can use a maximum of 30 hashtags, nine are considered best for engagement rates.

#5. Tag Brands In Your Instagram Posts

Once you define your brand, set your followers’ demographics, post consistently and frequently, and used the proper tags, you can start tagging brands to find interest like sponsorship for your Instagram page.

Please don’t wait for a brand to contact you before you start to tag them! If you already use and love a product, tagging them in a non-sponsored post has two benefits: it boosts credibility among your followers and lets the brand know you exist. As a small Instagram account looking for paid sponsorship, you have to work to find the business you wish to pitch for. You have to start tagging them for free without expecting to be paid money for using their products.

This because you’re new on Instagram, and unless they see you going viral, they may not realize you exist to contact or find you. As a Small Instagram Account, it’s your job to help yourself be seen.

Start with brands you genuinely like to use and even have been using for some time. It would help if you even considered tagging small brands without getting a paid partnership. To fall on their radar, show your goodwill, and in time gain their trust for a paid sponsorship that is worth their money. Many lucrative Instagram sponsorship and partnerships started this way!

#6. Have An Informative Bio

Your name, email address, niche and interest, website, and contact information on Instagram is your introduction to brands. Make it clear, informative, and concise to help businesses identify you quickly and easily.

#7. Use Your Bio To Tell Brands You’re Open For Business and Ready To Get Paid

Don’t waste space in your bio. See that you include your business email address or PO box, so brands know where to send their inquiries if they’re interested in working with you. If you want them to keep in touch with you via email, make sure you stay on top of your email inboxes and email responses. If your response to an email is delayed, it’s considered unprofessional and won’t gain you paid sponsorships.

#8. Don’t Be Afraid To Reach Out To Brands

Do you love a brand and want their sponsorship? Why not reach out to them first and pitch your paid sponsorship Instagram Posts idea? Businesses have much to gain from influencer marketing, and they may need you as much as you need them. Don’t be afraid to ask them if they’re interested in a collaboration.

#9. Know Your Sponsored Post Worth

Once you think you know what brands you want to help with for paid sponsorships, consider your worth based on the money you wish to charge. You don’t want to be too out of reach. Your money worth your sponsored post will depend on your number of followers, engagement rate, content, page, likes, products you sponsor, the time you have been on Instagram, your influencer rank based on your audience, and more.

You may have to research to see how much other sponsors in your niche get. But don’t worry, if you follow our guidelines in time, you can gradually charge more money for your sponsored post. You might be getting 10 Dollars per post and 1,000 followers, but with our help next time, you could be getting paid $400 or more for your Instagram sponsorship regardless of being a small account.

About the author

Emi Daniel

Emi Daniel is a content writer at Social Tradia, where he writes clear, useful content that helps readers find what they need. Outside of work, he enjoys gaming and coding.

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