Today having an Instagram business account that generates a return on investment is only possible if you have more than a couple of hundred followers supporting your Instagram profile account. If you wish to have successful Social Media Marketing, you’ll need to grow your account, monetize your profile, and create business ROI through your customer leads. However, to do all this, you will have to gain more Instagram Followers. But building an account from zero to hero takes time and precision.
Fortunately for you, our lovely readers, we have compiled a comprehensive step-by-step guide on how to grow your Instagram account from Zero Followers to 20 Thousand just by applying the steps below:
1. Have An Informative Instagram Account Bio
Your Instagram Bio is your first impression, so make the most of it to stand out among the many accounts that may be your competition. You have to:
- Make It Clear and Concise
- Have a Profile Username that’s identical to your Actual Business Name.
- Use Exact Keywords to identify your category
- Write Your Brand Slogan and Abide by it.
- Add your physical address if you have one.
- Add your contact information.
- Put Your Website URL
- Add other primary social media URLs
- Add a “Contact Us” button
- Add a Call-to-Action (CTA) Button.
Remember that your followers decide whether to join your Instagram account based on your Bio. So, the better the introduction to your account, the higher your chance to gain 20K followers.
2. Profile Picture Is Everything
Your Profile Picture is everything, so make it clear, creative, witty, and eye-catching. If it’s a Brand’s Bio, try to use your logo as the pictures. Be witty about what image you use as your profile photos. It should resonate with your followers and be easy to locate. Remember that your Instagram profile picture shows your credibility and professionalism as a brand. However, do ensure that your image has a high resolution and is evident to the beholder.
3. Optimize Your Story Highlights
Story Highlights are a new addition to Instagram, which has been deemed extremely useful. Story Highlights are saved previously shared stories and the first line after the Instagram Bio. Using your story highlights as a source of reference for your followers by categorizing the segmented stories is the best way to gain followers with your first impressions. Try to put cover photos for each story and use an all-inclusive theme. Some attractive Story Highlight examples are:
4. Have A Content Theme
Have a Content Theme and maintain it. Stay focused and publish content within your niche and interest. Your followers on Instagram are there because they wish to see a particular post, subject, and content. Understand your theme and maintain it within your published content to keep your followers engaged and satisfied. To attract your target audience, plan a robust Content Strategy Management.
- First, identify your objectives for being on Instagram.
- Outline your brand targeting KPIs
- Choose 1 to 5 content topics you wish to share.
- Choose a Brand Value, Slogan, and Message you wish your audience to receive and abide by them in the content you share.
5. Have A Grid Theme
Mostly overlooked, having a grid theme gives you an esthetically pleasing profile that could help you grow your Instagram Followers by drawing them in and enticing them to follow. In technical terms, there are 9 Grid Layouts, including:
1) Squares – Each post is considered individually and does not necessarily have a theme or a rhythm.
2) Diagonal – A series type and theme of photos repeat diagonally within your feed.
3) Tiles – Each Post is a tile, and it’s arranged to create a consistent theme.
4) Row-by-Row – Arranged in a row in this feed, each row has a theme.
5) Lined Feed – Lined in columns or rows, it’s coordinated intentionally in a rhythmic theme.
6) Rainbow Colored – A feed that changes color theme gradually after every 3, 6, 9, or 12 posts.
7) Border – With created borders, it’s harmonized to create an esthetically pleasing feed.
8) Puzzle Shaped – Although quite popular, it is misused. Each picture must mean something, while when connected as a whole, it should also represent a wholesome image.
9) Mixed Design Feeds – This is when you use the previous eight layouts within one feed after every 9, 12, 18, or 24 posts in intervals.
6. Schedule Posts Based On Best Posting Times
If you want to take your Instagram account’s followers from zero to 20K, you need to boost the engagement received from your audience. The more likes, views, comments, saves, and shares you receive, the higher your chance to get more followers.
So schedule your posts based on the best posting times in your region and geography to generate more engagement from viewers, leading to more potential followers. The following shows the “Best Time to Post On Instagram In 2021” as a tip to posting your content.
#7. Frequency and Consistency
Another important posting tactic to engage and gain followers is the “frequency and consistency” in posting. To grow your followers on Instagram, you should maintain the frequency of posting at least twice per day and 5 to 6 times per week. However, do ensure that whatever your strategy or momentum is, you maintain the same consistency to keep your users’ engagement high.
8. Post Viral Contents
To engage your followers on Instagram, you don’t always have to post authentic and original content. So try posting other people’s viral content while mentioning them in your posts to get users’ attention while driving traffic from other accounts towards your own.
9. Pose And Promote
If you have a service or a product, one guaranteed strategy to get users to become followers is to generate a “Pose and Promote” competition on your platform. All you have to do is ask your customers to take a picture while using your product, follow you on Instagram, and share their posts on their own Instagram profiles while tagging your business platform within the post. All in return for a chance to win a free prize. The most significant point of this strategy is that it gives you an extra number of followers, likes, comments, and free promotion for your platform.
10. Have Captivating Captions
Use your captions to gain users’ trust and stop them in their tracks while they scroll through their feed. Try to use captions that require a response from your followers by leaving a comment on the photo or video. Captions could be a question, fact, blog, slogan, call to action sentence, title, or a debate.
11. Apply The Right Hashtags
A great way to go viral in your niche and get users in your interest groups to see your content on Instagram Explore Page and potentially follow you back is to apply the right hashtag. Each of your videos or photo posts should have 3 to 6 relevant hashtags to increase the search result towards your platform and increase your followers on Instagram. Also, don’t forget to use branded hashtags that have your brand name in the hashtag.
12. Use GeoTags
Geo-tags put your posts on the map and so among the different engagement groups in your region. If, as a business, you wish to enhance your follower count even further, we recommend adding your physical store’s geotag with the help of your Facebook Page.
13. Follow Your Competitors Instagram Followers
Now find 5 or 10 of your competitors on Instagram and follow the users who are following them. This action may seem like you’re spamming general users on Instagram, but it could spike interest in users and entice them to follow your Instagram Platform. But we must add that once they have started following your account, you should stop following them in return to keep your following/follower count proportionate.
14. Influencer Marketing
One of the best strategies on Instagram is the application of Influencer Marketing, which could boost your followers on Instagram dramatically. So if it’s your first time, find influencers representing your relevant niche and interest, then allow them to promote your personal business and social media platforms. Influencers have a large user base and community of admirers, so it’s worth it to feature your brand on influencers’ accounts.
15. Host Social Media Giveaways For Your Followers On Instagram
To promote your brands further, you should host an Instagram giveaway every once in a while. Hold a contest, offer promotional prizes, discounts, or free giveaways. The best tactic is to promote your audience to tag, share, save, like, and comment on your posted picture or video in return for prizes.
To Grow Your Instagram Accounts To 20 Thousand Followers
Growing your Instagram Followers from Zero to 20K may seem impossible, but with time, precision, and implementation of proper strategies, you’ll make it possible. However, apart from the headings above, you must remember to;
- Quality Content is critical because Quality Is Better Than Quantity. So your posted content Quality is vital to drawing in interested viewers.
- Instagram Stories provide 500 million viewers daily so that Instagram stories could give you excellent user exposure.
- Try tagging your friends in your posts or asking your customers to tag themselves and your brands’ names in pictures the customers have taken and posted.
- Don’t overlook your other social media platforms like Facebook.
- To prove your credibility try driving your audience towards your website link page or social media platform site.
- Always communicate with your Instagram Followers by responding to their inquiries.
Finally, always pay close attention to the Instagram Algorithm and your personal Instagram Analytics to stay on top of your figures. If you want to gain an ever-growing follower base that would gradually but surely reach 20K, you need to continually review and assess your Instagram Analytics. By applying all these points, you can grow your Instagram Account to 20K. You just have to ensure you always stay on top of new social media marketing and Instagram trends to keep your followers engaged and always interested.
